Senior director, product marketing vs product management director

The differences between senior directors, product marketing and product management directors can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a senior director, product marketing and a product management director. Additionally, a senior director, product marketing has an average salary of $170,764, which is higher than the $156,724 average annual salary of a product management director.

The top three skills for a senior director, product marketing include digital marketing, cloud and lifecycle management. The most important skills for a product management director are product management, product strategy, and cloud.

Senior director, product marketing vs product management director overview

	Senior Director, Product Marketing	Product Management Director
Yearly salary	$170,764	$156,724
Hourly rate	$82.10	$75.35
Growth rate	10%	10%
Number of jobs	172,233	170,460
Job satisfaction	-	-
Most common degree	Bachelor's Degree, 71%	Bachelor's Degree, 70%
Average age	39	39
Years of experience	10	10

What does a senior director, product marketing do?

A Senior Director of Product Marketing is responsible for managing marketing efforts and promotional campaigns for product management. Senior Directors of Product Marketing identify the clients' requirements and specifications and coordinate with the product team in enhancing the brand image on market platforms. They also maintain the resources and project plans according to budget limitations and timetables. A Senior Director of Product Marketing reviews sales performance and strategize opportunities that would generate more revenue resources and increase profitability.

What does a product management director do?

A Product Management Director is responsible for a business product planning as well as execution throughout the life cycle of the business. They create the product strategy and requirements, develop and execute tactical plans, and maintain product and market knowledge.

Senior director, product marketing vs product management director salary

Senior directors, product marketing and product management directors have different pay scales, as shown below.

	Senior Director, Product Marketing	Product Management Director
Average salary	$170,764	$156,724
Salary range	Between $123,000 And $235,000	Between $112,000 And $219,000
Highest paying City	San Francisco, CA	San Francisco, CA
Highest paying state	California	California
Best paying company	Adobe	Meta
Best paying industry	Technology	Technology

Differences between senior director, product marketing and product management director education

There are a few differences between a senior director, product marketing and a product management director in terms of educational background:

	Senior Director, Product Marketing	Product Management Director
Most common degree	Bachelor's Degree, 71%	Bachelor's Degree, 70%
Most common major	Business	Business
Most common college	University of Georgia	University of Georgia

Senior director, product marketing vs product management director demographics

Here are the differences between senior directors, product marketing' and product management directors' demographics:

	Senior Director, Product Marketing	Product Management Director
Average age	39	39
Gender ratio	Male, 75.9% Female, 24.1%	Male, 77.1% Female, 22.9%
Race ratio	Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%	Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage	10%	10%

Differences between senior director, product marketing and product management director duties and responsibilities

Senior director, product marketing example responsibilities.

Lead marketing for enterprise and service provider cloud infrastructure software and manage services.
Lead the global solutions product marketing team for cloud, Cisco-wide.
Manage and own all international salesenablement and GTM for world wide sales teams.
Lead program management, global sales and marketing support, logistics, CRM tracking, and business development.
Lead the design, development and implementation of product websites globally including architecture, content, creative and SEO best practices.
Translate business vision and strategy into operational tactics and build the organizational support and infrastructure need to achieve them.

Product management director example responsibilities.

Lead initiatives across broad categories ranging from search engine optimization to promotions and CRM to customer retention.
Deploy a highly customize third-party CRM and sales management software, managing $40MM annual ad sales revenue.
Manage a team of 8 developers , 3 editors , 1 QA person, and 1 graphic designer.
Manage cross-functional projects to integrate new products and features into the roadmap and GTM approach and drive adoption.
Manage the product management, business analyst, and UI teams in the development of a new class of EMM applications.
Manage the design development process from designer sketch handover to bulk production delivery.

Senior director, product marketing vs product management director skills

Common senior director, product marketing skills

Digital Marketing, 18%
Cloud, 10%
Lifecycle Management, 8%
Product Management, 6%
Market Research, 5%
Product Development, 4%

Common product management director skills

Product Management, 13%
Product Strategy, 7%
Cloud, 6%
Analytics, 5%
Market Research, 4%
Product Roadmap, 4%

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Senior Director, Product Marketing
Senior Director, Product Marketing vs Product Management Director

Updated January 8, 2025

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