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The differences between senior directors, product marketing and product marketing managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a senior director, product marketing and a product marketing manager. Additionally, a senior director, product marketing has an average salary of $170,764, which is higher than the $112,220 average annual salary of a product marketing manager.
The top three skills for a senior director, product marketing include digital marketing, cloud and lifecycle management. The most important skills for a product marketing manager are digital marketing, product management, and project management.
| Senior Director, Product Marketing | Product Marketing Manager | |
| Yearly salary | $170,764 | $112,220 |
| Hourly rate | $82.10 | $53.95 |
| Growth rate | 10% | 10% |
| Number of jobs | 172,233 | 166,047 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 71% | Bachelor's Degree, 75% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
A Senior Director of Product Marketing is responsible for managing marketing efforts and promotional campaigns for product management. Senior Directors of Product Marketing identify the clients' requirements and specifications and coordinate with the product team in enhancing the brand image on market platforms. They also maintain the resources and project plans according to budget limitations and timetables. A Senior Director of Product Marketing reviews sales performance and strategize opportunities that would generate more revenue resources and increase profitability.
A product marketing manager is responsible for managing the company's goods and services, promoting brand awareness, developing effective marketing campaigns to attract existing and potential clients, generating more revenues, and achieving its profitability goals. Product marketing managers must have excellent knowledge of the marketing industry, as well as broad ideas on the current industry trends to meet clients' demands and identify business opportunities. A product marketing manager should be highly communicative and display excellent leadership skills to work with other departments and respond to clients' inquiries and concerns timely and efficiently.
Senior directors, product marketing and product marketing managers have different pay scales, as shown below.
| Senior Director, Product Marketing | Product Marketing Manager | |
| Average salary | $170,764 | $112,220 |
| Salary range | Between $123,000 And $235,000 | Between $83,000 And $149,000 |
| Highest paying City | San Francisco, CA | San Bruno, CA |
| Highest paying state | California | California |
| Best paying company | Adobe | Credit Karma |
| Best paying industry | Technology | Technology |
There are a few differences between a senior director, product marketing and a product marketing manager in terms of educational background:
| Senior Director, Product Marketing | Product Marketing Manager | |
| Most common degree | Bachelor's Degree, 71% | Bachelor's Degree, 75% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between senior directors, product marketing' and product marketing managers' demographics:
| Senior Director, Product Marketing | Product Marketing Manager | |
| Average age | 39 | 39 |
| Gender ratio | Male, 75.9% Female, 24.1% | Male, 61.6% Female, 38.4% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |