Senior director, product marketing vs senior director of marketing

The differences between senior directors, product marketing and senior directors of marketing can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a senior director, product marketing and a senior director of marketing. Additionally, a senior director, product marketing has an average salary of $170,764, which is higher than the $159,916 average annual salary of a senior director of marketing.

The top three skills for a senior director, product marketing include digital marketing, cloud and lifecycle management. The most important skills for a senior director of marketing are digital marketing, email marketing, and SR.

Senior director, product marketing vs senior director of marketing overview

	Senior Director, Product Marketing	Senior Director Of Marketing
Yearly salary	$170,764	$159,916
Hourly rate	$82.10	$76.88
Growth rate	10%	10%
Number of jobs	172,233	106,180
Job satisfaction	-	-
Most common degree	Bachelor's Degree, 71%	Bachelor's Degree, 75%
Average age	39	39
Years of experience	10	10

What does a senior director, product marketing do?

A Senior Director of Product Marketing is responsible for managing marketing efforts and promotional campaigns for product management. Senior Directors of Product Marketing identify the clients' requirements and specifications and coordinate with the product team in enhancing the brand image on market platforms. They also maintain the resources and project plans according to budget limitations and timetables. A Senior Director of Product Marketing reviews sales performance and strategize opportunities that would generate more revenue resources and increase profitability.

What does a senior director of marketing do?

A Senior Director of Marketing supervises all marketing operations of the company. They are also responsible for developing objectives and policies for the sales and marketing departments.

Senior director, product marketing vs senior director of marketing salary

Senior directors, product marketing and senior directors of marketing have different pay scales, as shown below.

	Senior Director, Product Marketing	Senior Director Of Marketing
Average salary	$170,764	$159,916
Salary range	Between $123,000 And $235,000	Between $112,000 And $226,000
Highest paying City	San Francisco, CA	San Francisco, CA
Highest paying state	California	California
Best paying company	Adobe	Washington Prime Group
Best paying industry	Technology	Media

Differences between senior director, product marketing and senior director of marketing education

There are a few differences between a senior director, product marketing and a senior director of marketing in terms of educational background:

	Senior Director, Product Marketing	Senior Director Of Marketing
Most common degree	Bachelor's Degree, 71%	Bachelor's Degree, 75%
Most common major	Business	Business
Most common college	University of Georgia	University of Georgia

Senior director, product marketing vs senior director of marketing demographics

Here are the differences between senior directors, product marketing' and senior directors of marketing' demographics:

	Senior Director, Product Marketing	Senior Director Of Marketing
Average age	39	39
Gender ratio	Male, 75.9% Female, 24.1%	Male, 57.9% Female, 42.1%
Race ratio	Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%	Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage	10%	10%

Differences between senior director, product marketing and senior director of marketing duties and responsibilities

Senior director, product marketing example responsibilities.

Lead marketing for enterprise and service provider cloud infrastructure software and manage services.
Lead the global solutions product marketing team for cloud, Cisco-wide.
Manage and own all international salesenablement and GTM for world wide sales teams.
Lead program management, global sales and marketing support, logistics, CRM tracking, and business development.
Lead the design, development and implementation of product websites globally including architecture, content, creative and SEO best practices.
Translate business vision and strategy into operational tactics and build the organizational support and infrastructure need to achieve them.

Senior director of marketing example responsibilities.

Architect EMEA demand creation/direct response model to manage and measure sales pipeline.
Create and lead WW standard deployment of marketing tools for EMEA and APAC.
Manage and initiate the development of first marketing department for regional start-up healthcare chain.
Lead support of marketing programs for the dealer partner channel co-op programs, MDF and advertising campaigns.
Lead cross functional teams of company operations, franchisees and finance to build co-op marketing plans to drive profitable sales.
Rehabilitate Salesforce implementation that lead to proper pipeline management, sales forecasting, and customer communication.

Senior director, product marketing vs senior director of marketing skills

Common senior director, product marketing skills

Digital Marketing, 18%
Cloud, 10%
Lifecycle Management, 8%
Product Management, 6%
Market Research, 5%
Product Development, 4%

Common senior director of marketing skills

Digital Marketing, 19%
Email Marketing, 7%
SR, 7%
Integrated Marketing, 4%
Marketing Campaigns, 4%
Market Research, 4%

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Senior Director, Product Marketing
Senior Director, Product Marketing vs Senior Director Of Marketing

Updated January 8, 2025

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