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The differences between senior directors, product marketing and senior product managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a senior director, product marketing and a senior product manager. Additionally, a senior director, product marketing has an average salary of $170,764, which is higher than the $133,868 average annual salary of a senior product manager.
The top three skills for a senior director, product marketing include digital marketing, cloud and lifecycle management. The most important skills for a senior product manager are product management, cloud, and product strategy.
| Senior Director, Product Marketing | Senior Product Manager | |
| Yearly salary | $170,764 | $133,868 |
| Hourly rate | $82.10 | $64.36 |
| Growth rate | 10% | 10% |
| Number of jobs | 172,233 | 119,025 |
| Job satisfaction | - | 4 |
| Most common degree | Bachelor's Degree, 71% | Bachelor's Degree, 72% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
A Senior Director of Product Marketing is responsible for managing marketing efforts and promotional campaigns for product management. Senior Directors of Product Marketing identify the clients' requirements and specifications and coordinate with the product team in enhancing the brand image on market platforms. They also maintain the resources and project plans according to budget limitations and timetables. A Senior Director of Product Marketing reviews sales performance and strategize opportunities that would generate more revenue resources and increase profitability.
A senior product manager oversees the workflow and workforce involved in product and service development, ensuring a high return for its investments. They are primarily responsible for assessing and providing recommendations, producing review and reference documents, and obtaining feedback from consumers and high-ranking company personnel. Furthermore, as a senior product manager, they must lead a group of product managers, motivating and supervising them in their joint effort to accomplish goals according to the company's standards and policies.
Senior directors, product marketing and senior product managers have different pay scales, as shown below.
| Senior Director, Product Marketing | Senior Product Manager | |
| Average salary | $170,764 | $133,868 |
| Salary range | Between $123,000 And $235,000 | Between $98,000 And $182,000 |
| Highest paying City | San Francisco, CA | San Francisco, CA |
| Highest paying state | California | California |
| Best paying company | Adobe | Roku |
| Best paying industry | Technology | Start-up |
There are a few differences between a senior director, product marketing and a senior product manager in terms of educational background:
| Senior Director, Product Marketing | Senior Product Manager | |
| Most common degree | Bachelor's Degree, 71% | Bachelor's Degree, 72% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between senior directors, product marketing' and senior product managers' demographics:
| Senior Director, Product Marketing | Senior Product Manager | |
| Average age | 39 | 39 |
| Gender ratio | Male, 75.9% Female, 24.1% | Male, 68.5% Female, 31.5% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |