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The differences between senior directors, product marketing and senior product marketing managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a senior director, product marketing and a senior product marketing manager. Additionally, a senior director, product marketing has an average salary of $170,764, which is higher than the $128,471 average annual salary of a senior product marketing manager.
The top three skills for a senior director, product marketing include digital marketing, cloud and lifecycle management. The most important skills for a senior product marketing manager are digital marketing, product management, and cloud.
| Senior Director, Product Marketing | Senior Product Marketing Manager | |
| Yearly salary | $170,764 | $128,471 |
| Hourly rate | $82.10 | $61.76 |
| Growth rate | 10% | 10% |
| Number of jobs | 172,233 | 168,205 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 71% | Bachelor's Degree, 73% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
A Senior Director of Product Marketing is responsible for managing marketing efforts and promotional campaigns for product management. Senior Directors of Product Marketing identify the clients' requirements and specifications and coordinate with the product team in enhancing the brand image on market platforms. They also maintain the resources and project plans according to budget limitations and timetables. A Senior Director of Product Marketing reviews sales performance and strategize opportunities that would generate more revenue resources and increase profitability.
A senior product marketing manager develops marketing projects and programs for new products, aiming to attract consumers and increase the brand value, which will translate into sales. They primarily have administrative duties such as making decisions, establishing schedules and guidelines, setting budgets and goals, delegating responsibilities among teams, and monitoring their progress, solving issues and concerns when any arise. They also lead the efforts to conduct market research and analyses, create marketing materials, and streamlining project requirements, all while implementing standards and regulations.
Senior directors, product marketing and senior product marketing managers have different pay scales, as shown below.
| Senior Director, Product Marketing | Senior Product Marketing Manager | |
| Average salary | $170,764 | $128,471 |
| Salary range | Between $123,000 And $235,000 | Between $97,000 And $168,000 |
| Highest paying City | San Francisco, CA | San Francisco, CA |
| Highest paying state | California | California |
| Best paying company | Adobe | Roku |
| Best paying industry | Technology | Technology |
There are a few differences between a senior director, product marketing and a senior product marketing manager in terms of educational background:
| Senior Director, Product Marketing | Senior Product Marketing Manager | |
| Most common degree | Bachelor's Degree, 71% | Bachelor's Degree, 73% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between senior directors, product marketing' and senior product marketing managers' demographics:
| Senior Director, Product Marketing | Senior Product Marketing Manager | |
| Average age | 39 | 39 |
| Gender ratio | Male, 75.9% Female, 24.1% | Male, 63.7% Female, 36.3% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |