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The differences between senior directors, product marketing and senior vice presidents of marketing can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a senior director, product marketing and a senior vice president of marketing. Additionally, a senior vice president of marketing has an average salary of $200,351, which is higher than the $170,764 average annual salary of a senior director, product marketing.
The top three skills for a senior director, product marketing include digital marketing, cloud and lifecycle management. The most important skills for a senior vice president of marketing are digital marketing, analytics, and business strategy.
| Senior Director, Product Marketing | Senior Vice President Of Marketing | |
| Yearly salary | $170,764 | $200,351 |
| Hourly rate | $82.10 | $96.32 |
| Growth rate | 10% | 10% |
| Number of jobs | 172,233 | 111,445 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 71% | Bachelor's Degree, 76% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
A Senior Director of Product Marketing is responsible for managing marketing efforts and promotional campaigns for product management. Senior Directors of Product Marketing identify the clients' requirements and specifications and coordinate with the product team in enhancing the brand image on market platforms. They also maintain the resources and project plans according to budget limitations and timetables. A Senior Director of Product Marketing reviews sales performance and strategize opportunities that would generate more revenue resources and increase profitability.
A senior vice president of marketing is in charge of overseeing the efforts put into the marketing operations and programs, ensuring efficiency and smooth workflow. They typically collaborate with analysts and other experts to identify new marketing opportunities, design and develop projects, set goals and guidelines, delegate tasks, and report progress to the president and other executives. Furthermore, as a senior vice president, it is essential to lead and encourage the workforce to reach goals, all while implementing the company's policies and regulations.
Senior directors, product marketing and senior vice presidents of marketing have different pay scales, as shown below.
| Senior Director, Product Marketing | Senior Vice President Of Marketing | |
| Average salary | $170,764 | $200,351 |
| Salary range | Between $123,000 And $235,000 | Between $121,000 And $330,000 |
| Highest paying City | San Francisco, CA | Waltham, MA |
| Highest paying state | California | Massachusetts |
| Best paying company | Adobe | Audubon Nature Institute |
| Best paying industry | Technology | Manufacturing |
There are a few differences between a senior director, product marketing and a senior vice president of marketing in terms of educational background:
| Senior Director, Product Marketing | Senior Vice President Of Marketing | |
| Most common degree | Bachelor's Degree, 71% | Bachelor's Degree, 76% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between senior directors, product marketing' and senior vice presidents of marketing' demographics:
| Senior Director, Product Marketing | Senior Vice President Of Marketing | |
| Average age | 39 | 39 |
| Gender ratio | Male, 75.9% Female, 24.1% | Male, 66.4% Female, 33.6% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |