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The differences between senior global marketing managers and marketing program managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a senior global marketing manager and a marketing program manager. Additionally, a senior global marketing manager has an average salary of $131,500, which is higher than the $86,807 average annual salary of a marketing program manager.
The top three skills for a senior global marketing manager include market research, digital marketing and product development. The most important skills for a marketing program manager are digital marketing, project management, and marketing campaigns.
| Senior Global Marketing Manager | Marketing Program Manager | |
| Yearly salary | $131,500 | $86,807 |
| Hourly rate | $63.22 | $41.73 |
| Growth rate | 10% | 10% |
| Number of jobs | 141,385 | 173,228 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 66% | Bachelor's Degree, 78% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
A Senior Global Marketing Manager oversees an organization's multinational marketing operations. They typically conduct market research and analysis to find trends and client opportunities, conceptualize plans together with marketing teams, gather and analyze data from previous or existing programs, implement solutions against vulnerable areas, and develop marketing materials and strategies. Moreover, a senior global marketing manager is in charge of supervising staff, leading and encouraging them to reach goals while implementing company policies and regulations.
The job of marketing program managers is to create marketing campaigns for a company's programs and products. They often work closely with the sales and advertising managers and assist in developing pricing strategy and monitoring marketing trends. As a marketing program manager, you are responsible for implementing programs that aim to maximize business revenue. Other duties may include maintaining the segmentation of marketing database, participating in the evaluation of marketing technology, and analyzing the performance of webinars, emails, and campaigns.
Senior global marketing managers and marketing program managers have different pay scales, as shown below.
| Senior Global Marketing Manager | Marketing Program Manager | |
| Average salary | $131,500 | $86,807 |
| Salary range | Between $93,000 And $185,000 | Between $64,000 And $116,000 |
| Highest paying City | - | San Francisco, CA |
| Highest paying state | - | California |
| Best paying company | - | Meta |
| Best paying industry | - | Transportation |
There are a few differences between a senior global marketing manager and a marketing program manager in terms of educational background:
| Senior Global Marketing Manager | Marketing Program Manager | |
| Most common degree | Bachelor's Degree, 66% | Bachelor's Degree, 78% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between senior global marketing managers' and marketing program managers' demographics:
| Senior Global Marketing Manager | Marketing Program Manager | |
| Average age | 39 | 39 |
| Gender ratio | Male, 47.0% Female, 53.0% | Male, 38.7% Female, 61.3% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |