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The differences between senior managers-digital marketing and marketing program managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a senior manager-digital marketing and a marketing program manager. Additionally, a senior manager-digital marketing has an average salary of $105,167, which is higher than the $86,807 average annual salary of a marketing program manager.
The top three skills for a senior manager-digital marketing include digital marketing, b2b marketing and emerging technologies. The most important skills for a marketing program manager are digital marketing, project management, and marketing campaigns.
| Senior Manager-Digital Marketing | Marketing Program Manager | |
| Yearly salary | $105,167 | $86,807 |
| Hourly rate | $50.56 | $41.73 |
| Growth rate | 10% | 10% |
| Number of jobs | 145,778 | 173,228 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 74% | Bachelor's Degree, 78% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
Senior Managers for Digital Marketing oversee a specific arm of the company's marketing department. They are responsible for creating marketing campaigns in the digital landscape. They develop marketing plans related to different digital media. They ensure that the plans are implemented, and they monitor the results of the campaigns. They also evaluate whether the campaigns were effective. With the result of the evaluation, they also create improvements in the marketing campaign and proceed to implement it once again. They are expected to be familiar and updated with the current trends in digital marketing, consumer behavior, and technological innovations.
The job of marketing program managers is to create marketing campaigns for a company's programs and products. They often work closely with the sales and advertising managers and assist in developing pricing strategy and monitoring marketing trends. As a marketing program manager, you are responsible for implementing programs that aim to maximize business revenue. Other duties may include maintaining the segmentation of marketing database, participating in the evaluation of marketing technology, and analyzing the performance of webinars, emails, and campaigns.
Senior managers-digital marketing and marketing program managers have different pay scales, as shown below.
| Senior Manager-Digital Marketing | Marketing Program Manager | |
| Average salary | $105,167 | $86,807 |
| Salary range | Between $77,000 And $143,000 | Between $64,000 And $116,000 |
| Highest paying City | Morgan Hill, CA | San Francisco, CA |
| Highest paying state | Virginia | California |
| Best paying company | The Walt Disney Company | Meta |
| Best paying industry | Media | Transportation |
There are a few differences between a senior manager-digital marketing and a marketing program manager in terms of educational background:
| Senior Manager-Digital Marketing | Marketing Program Manager | |
| Most common degree | Bachelor's Degree, 74% | Bachelor's Degree, 78% |
| Most common major | Marketing | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between senior managers-digital marketing' and marketing program managers' demographics:
| Senior Manager-Digital Marketing | Marketing Program Manager | |
| Average age | 39 | 39 |
| Gender ratio | Male, 49.8% Female, 50.2% | Male, 38.7% Female, 61.3% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |