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The differences between senior managers-digital marketing and marketing strategists can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a senior manager-digital marketing and a marketing strategist. Additionally, a senior manager-digital marketing has an average salary of $105,167, which is higher than the $80,033 average annual salary of a marketing strategist.
The top three skills for a senior manager-digital marketing include digital marketing, b2b marketing and emerging technologies. The most important skills for a marketing strategist are digital marketing, email marketing, and channel marketing.
| Senior Manager-Digital Marketing | Marketing Strategist | |
| Yearly salary | $105,167 | $80,033 |
| Hourly rate | $50.56 | $38.48 |
| Growth rate | 10% | 10% |
| Number of jobs | 145,778 | 89,543 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 74% | Bachelor's Degree, 79% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
Senior Managers for Digital Marketing oversee a specific arm of the company's marketing department. They are responsible for creating marketing campaigns in the digital landscape. They develop marketing plans related to different digital media. They ensure that the plans are implemented, and they monitor the results of the campaigns. They also evaluate whether the campaigns were effective. With the result of the evaluation, they also create improvements in the marketing campaign and proceed to implement it once again. They are expected to be familiar and updated with the current trends in digital marketing, consumer behavior, and technological innovations.
The marketing strategist is an executive who works with the members of the marketing team to ensure the implementation of high-quality marketing strategies within a given time frame. Marketing strategists examine data to find out the best way to administer resources to increase revenue and profits. Their responsibilities include performing in-depth research to determine new market prospects and customers' preferences as well as forecasting market trends. Also, they set certain marketing goals that reflect the overall business goal together with developing and managing digital campaigns.
Senior managers-digital marketing and marketing strategists have different pay scales, as shown below.
| Senior Manager-Digital Marketing | Marketing Strategist | |
| Average salary | $105,167 | $80,033 |
| Salary range | Between $77,000 And $143,000 | Between $53,000 And $119,000 |
| Highest paying City | Morgan Hill, CA | Harrisburg, PA |
| Highest paying state | Virginia | Pennsylvania |
| Best paying company | The Walt Disney Company | McKinsey & Company Inc |
| Best paying industry | Media | Technology |
There are a few differences between a senior manager-digital marketing and a marketing strategist in terms of educational background:
| Senior Manager-Digital Marketing | Marketing Strategist | |
| Most common degree | Bachelor's Degree, 74% | Bachelor's Degree, 79% |
| Most common major | Marketing | Marketing |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between senior managers-digital marketing' and marketing strategists' demographics:
| Senior Manager-Digital Marketing | Marketing Strategist | |
| Average age | 39 | 39 |
| Gender ratio | Male, 49.8% Female, 50.2% | Male, 47.3% Female, 52.7% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |