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The differences between senior managers-digital marketing and product marketing managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a senior manager-digital marketing and a product marketing manager. Additionally, a product marketing manager has an average salary of $112,220, which is higher than the $105,167 average annual salary of a senior manager-digital marketing.
The top three skills for a senior manager-digital marketing include digital marketing, b2b marketing and emerging technologies. The most important skills for a product marketing manager are digital marketing, product management, and project management.
| Senior Manager-Digital Marketing | Product Marketing Manager | |
| Yearly salary | $105,167 | $112,220 |
| Hourly rate | $50.56 | $53.95 |
| Growth rate | 10% | 10% |
| Number of jobs | 145,778 | 166,047 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 74% | Bachelor's Degree, 75% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
Senior Managers for Digital Marketing oversee a specific arm of the company's marketing department. They are responsible for creating marketing campaigns in the digital landscape. They develop marketing plans related to different digital media. They ensure that the plans are implemented, and they monitor the results of the campaigns. They also evaluate whether the campaigns were effective. With the result of the evaluation, they also create improvements in the marketing campaign and proceed to implement it once again. They are expected to be familiar and updated with the current trends in digital marketing, consumer behavior, and technological innovations.
A product marketing manager is responsible for managing the company's goods and services, promoting brand awareness, developing effective marketing campaigns to attract existing and potential clients, generating more revenues, and achieving its profitability goals. Product marketing managers must have excellent knowledge of the marketing industry, as well as broad ideas on the current industry trends to meet clients' demands and identify business opportunities. A product marketing manager should be highly communicative and display excellent leadership skills to work with other departments and respond to clients' inquiries and concerns timely and efficiently.
Senior managers-digital marketing and product marketing managers have different pay scales, as shown below.
| Senior Manager-Digital Marketing | Product Marketing Manager | |
| Average salary | $105,167 | $112,220 |
| Salary range | Between $77,000 And $143,000 | Between $83,000 And $149,000 |
| Highest paying City | Morgan Hill, CA | San Bruno, CA |
| Highest paying state | Virginia | California |
| Best paying company | The Walt Disney Company | Credit Karma |
| Best paying industry | Media | Technology |
There are a few differences between a senior manager-digital marketing and a product marketing manager in terms of educational background:
| Senior Manager-Digital Marketing | Product Marketing Manager | |
| Most common degree | Bachelor's Degree, 74% | Bachelor's Degree, 75% |
| Most common major | Marketing | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between senior managers-digital marketing' and product marketing managers' demographics:
| Senior Manager-Digital Marketing | Product Marketing Manager | |
| Average age | 39 | 39 |
| Gender ratio | Male, 49.8% Female, 50.2% | Male, 61.6% Female, 38.4% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |