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The differences between senior marketing analysts and marketing consultants can be seen in a few details. Each job has different responsibilities and duties. It typically takes 4-6 years to become both a senior marketing analyst and a marketing consultant. Additionally, a senior marketing analyst has an average salary of $83,321, which is higher than the $70,593 average annual salary of a marketing consultant.
The top three skills for a senior marketing analyst include tableau, digital marketing and SQL. The most important skills for a marketing consultant are customer service, web content, and media sales.
| Senior Marketing Analyst | Marketing Consultant | |
| Yearly salary | $83,321 | $70,593 |
| Hourly rate | $40.06 | $33.94 |
| Growth rate | 19% | 19% |
| Number of jobs | 110,012 | 88,935 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 75% | Bachelor's Degree, 75% |
| Average age | 37 | 37 |
| Years of experience | 6 | 6 |
A senior marketing analyst is an executive professional who directs and implements strategies for sales, advertising, and general market placement for a company. Senior marketing analysts are required to gather and analyze numerical data that covers areas such as demographics, consumer purchasing behavior, and consumer income. They use surveys and interpretive data to make assessments of current marketing initiatives within the company. Senior marketing analysts must also create detailed reports and present them to any brand managers within the company as well as marketing, advertising, and sales teams.
A marketing consultant is responsible for utilizing their extensive retail expertise to develop strategies on how to strengthen client base and achieve better sales. Furthermore, a marketing consultant must perform research and analysis to determine opportunities for financial gains, devise plans to improve client satisfaction, assess the competition, look out for any risks, and develop its brand and image. They should also ensure that all steps taken adhere to the policies and regulations of the organization.
Senior marketing analysts and marketing consultants have different pay scales, as shown below.
| Senior Marketing Analyst | Marketing Consultant | |
| Average salary | $83,321 | $70,593 |
| Salary range | Between $63,000 And $109,000 | Between $44,000 And $112,000 |
| Highest paying City | San Francisco, CA | Wilmington, DE |
| Highest paying state | Washington | Delaware |
| Best paying company | Credit Karma | Meta |
| Best paying industry | Finance | Technology |
There are a few differences between a senior marketing analyst and a marketing consultant in terms of educational background:
| Senior Marketing Analyst | Marketing Consultant | |
| Most common degree | Bachelor's Degree, 75% | Bachelor's Degree, 75% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between senior marketing analysts' and marketing consultants' demographics:
| Senior Marketing Analyst | Marketing Consultant | |
| Average age | 37 | 37 |
| Gender ratio | Male, 51.7% Female, 48.3% | Male, 46.0% Female, 54.0% |
| Race ratio | Black or African American, 4.7% Unknown, 4.9% Hispanic or Latino, 11.2% Asian, 14.1% White, 65.0% American Indian and Alaska Native, 0.1% | Black or African American, 5.3% Unknown, 5.0% Hispanic or Latino, 12.7% Asian, 10.8% White, 65.9% American Indian and Alaska Native, 0.1% |
| LGBT Percentage | 10% | 10% |