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The differences between senior marketing analysts and marketing coordinators can be seen in a few details. Each job has different responsibilities and duties. It typically takes 4-6 years to become both a senior marketing analyst and a marketing coordinator. Additionally, a senior marketing analyst has an average salary of $83,321, which is higher than the $48,326 average annual salary of a marketing coordinator.
The top three skills for a senior marketing analyst include tableau, digital marketing and SQL. The most important skills for a marketing coordinator are digital marketing, customer service, and marketing campaigns.
| Senior Marketing Analyst | Marketing Coordinator | |
| Yearly salary | $83,321 | $48,326 |
| Hourly rate | $40.06 | $23.23 |
| Growth rate | 19% | 19% |
| Number of jobs | 110,012 | 91,281 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 75% | Bachelor's Degree, 80% |
| Average age | 37 | 37 |
| Years of experience | 6 | 6 |
A senior marketing analyst is an executive professional who directs and implements strategies for sales, advertising, and general market placement for a company. Senior marketing analysts are required to gather and analyze numerical data that covers areas such as demographics, consumer purchasing behavior, and consumer income. They use surveys and interpretive data to make assessments of current marketing initiatives within the company. Senior marketing analysts must also create detailed reports and present them to any brand managers within the company as well as marketing, advertising, and sales teams.
A marketing coordinator supports the marketing department on deciding strategies and business efforts to develop the brand image and boost customer satisfaction. Marketing coordinators' duties include assisting in advertising campaigns, scheduling promotional events, monitoring sales status, researching current market trends, maintaining a record of existing and potential clients, and contributing ideas to improve the brand's profitability. A marketing coordinator must have excellent critical thinking and writing skills to help with the creation of social media advertisements and marketing content. It also requires impressive time-management and multi-tasking skills, especially on meeting deadlines and making adjustments on the initial plans as needed.
Senior marketing analysts and marketing coordinators have different pay scales, as shown below.
| Senior Marketing Analyst | Marketing Coordinator | |
| Average salary | $83,321 | $48,326 |
| Salary range | Between $63,000 And $109,000 | Between $34,000 And $67,000 |
| Highest paying City | San Francisco, CA | New York, NY |
| Highest paying state | Washington | New Jersey |
| Best paying company | Credit Karma | Keller Williams Capital Properties |
| Best paying industry | Finance | Technology |
There are a few differences between a senior marketing analyst and a marketing coordinator in terms of educational background:
| Senior Marketing Analyst | Marketing Coordinator | |
| Most common degree | Bachelor's Degree, 75% | Bachelor's Degree, 80% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between senior marketing analysts' and marketing coordinators' demographics:
| Senior Marketing Analyst | Marketing Coordinator | |
| Average age | 37 | 37 |
| Gender ratio | Male, 51.7% Female, 48.3% | Male, 27.4% Female, 72.6% |
| Race ratio | Black or African American, 4.7% Unknown, 4.9% Hispanic or Latino, 11.2% Asian, 14.1% White, 65.0% American Indian and Alaska Native, 0.1% | Black or African American, 5.2% Unknown, 5.0% Hispanic or Latino, 12.4% Asian, 10.1% White, 67.2% American Indian and Alaska Native, 0.1% |
| LGBT Percentage | 10% | 10% |