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The differences between senior marketing analysts and marketing specialists can be seen in a few details. Each job has different responsibilities and duties. It typically takes 4-6 years to become both a senior marketing analyst and a marketing specialist. Additionally, a senior marketing analyst has an average salary of $83,321, which is higher than the $54,942 average annual salary of a marketing specialist.
The top three skills for a senior marketing analyst include tableau, digital marketing and SQL. The most important skills for a marketing specialist are digital marketing, marketing campaigns, and project management.
| Senior Marketing Analyst | Marketing Specialist | |
| Yearly salary | $83,321 | $54,942 |
| Hourly rate | $40.06 | $26.41 |
| Growth rate | 19% | 19% |
| Number of jobs | 110,012 | 87,145 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 75% | Bachelor's Degree, 78% |
| Average age | 37 | 37 |
| Years of experience | 6 | 6 |
A senior marketing analyst is an executive professional who directs and implements strategies for sales, advertising, and general market placement for a company. Senior marketing analysts are required to gather and analyze numerical data that covers areas such as demographics, consumer purchasing behavior, and consumer income. They use surveys and interpretive data to make assessments of current marketing initiatives within the company. Senior marketing analysts must also create detailed reports and present them to any brand managers within the company as well as marketing, advertising, and sales teams.
A marketing specialist's primary responsibility revolves around conducting thorough market research and analysis to acquire extensive knowledge and understanding of a brand and how it will work in the consumer market. They must determine and come up with strategies and utilize this to develop various programs or campaigns that would be vital in bringing more awareness to the brand, thus boosting sales and improving client base. Furthermore, a marketing specialist must also use their expertise to figure out new opportunities and trends that will work for the company.
Senior marketing analysts and marketing specialists have different pay scales, as shown below.
| Senior Marketing Analyst | Marketing Specialist | |
| Average salary | $83,321 | $54,942 |
| Salary range | Between $63,000 And $109,000 | Between $36,000 And $82,000 |
| Highest paying City | San Francisco, CA | Seattle, WA |
| Highest paying state | Washington | Washington |
| Best paying company | Credit Karma | |
| Best paying industry | Finance | Technology |
There are a few differences between a senior marketing analyst and a marketing specialist in terms of educational background:
| Senior Marketing Analyst | Marketing Specialist | |
| Most common degree | Bachelor's Degree, 75% | Bachelor's Degree, 78% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between senior marketing analysts' and marketing specialists' demographics:
| Senior Marketing Analyst | Marketing Specialist | |
| Average age | 37 | 37 |
| Gender ratio | Male, 51.7% Female, 48.3% | Male, 35.5% Female, 64.5% |
| Race ratio | Black or African American, 4.7% Unknown, 4.9% Hispanic or Latino, 11.2% Asian, 14.1% White, 65.0% American Indian and Alaska Native, 0.1% | Black or African American, 5.2% Unknown, 5.0% Hispanic or Latino, 12.5% Asian, 11.2% White, 65.9% American Indian and Alaska Native, 0.1% |
| LGBT Percentage | 10% | 10% |