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The differences between senior marketing executives and marketing consultants can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 8-10 years to become a senior marketing executive, becoming a marketing consultant takes usually requires 4-6 years. Additionally, a senior marketing executive has an average salary of $104,572, which is higher than the $70,593 average annual salary of a marketing consultant.
The top three skills for a senior marketing executive include digital marketing, marketing campaigns and email marketing. The most important skills for a marketing consultant are customer service, web content, and media sales.
| Senior Marketing Executive | Marketing Consultant | |
| Yearly salary | $104,572 | $70,593 |
| Hourly rate | $50.27 | $33.94 |
| Growth rate | 10% | 19% |
| Number of jobs | 147,895 | 88,935 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 72% | Bachelor's Degree, 75% |
| Average age | 39 | 37 |
| Years of experience | 10 | 6 |
Senior marketing executives deliver the company's most influential and high-profile campaigns to retain revenue targets and members and drive member recruitment. They ensure the organization's production process runs smoothly by setting artwork and design accurately. These professionals note the target markets and work hand-in-hand with market research and insight to inform campaign planning and content planning. Furthermore, a senior marketing executive plans marketing communication schemes to meet the top priorities and works hand-in-hand with the campaign team members to deliver efficiently.
A marketing consultant is responsible for utilizing their extensive retail expertise to develop strategies on how to strengthen client base and achieve better sales. Furthermore, a marketing consultant must perform research and analysis to determine opportunities for financial gains, devise plans to improve client satisfaction, assess the competition, look out for any risks, and develop its brand and image. They should also ensure that all steps taken adhere to the policies and regulations of the organization.
Senior marketing executives and marketing consultants have different pay scales, as shown below.
| Senior Marketing Executive | Marketing Consultant | |
| Average salary | $104,572 | $70,593 |
| Salary range | Between $69,000 And $158,000 | Between $44,000 And $112,000 |
| Highest paying City | San Francisco, CA | Wilmington, DE |
| Highest paying state | California | Delaware |
| Best paying company | Amazon | Meta |
| Best paying industry | Health Care | Technology |
There are a few differences between a senior marketing executive and a marketing consultant in terms of educational background:
| Senior Marketing Executive | Marketing Consultant | |
| Most common degree | Bachelor's Degree, 72% | Bachelor's Degree, 75% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between senior marketing executives' and marketing consultants' demographics:
| Senior Marketing Executive | Marketing Consultant | |
| Average age | 39 | 37 |
| Gender ratio | Male, 50.5% Female, 49.5% | Male, 46.0% Female, 54.0% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 5.3% Unknown, 5.0% Hispanic or Latino, 12.7% Asian, 10.8% White, 65.9% American Indian and Alaska Native, 0.1% |
| LGBT Percentage | 10% | 10% |