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The differences between senior product marketing managers and brand marketing managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a senior product marketing manager and a brand marketing manager. Additionally, a senior product marketing manager has an average salary of $128,471, which is higher than the $91,940 average annual salary of a brand marketing manager.
The top three skills for a senior product marketing manager include digital marketing, product management and cloud. The most important skills for a brand marketing manager are brand marketing, digital marketing, and marketing campaigns.
| Senior Product Marketing Manager | Brand Marketing Manager | |
| Yearly salary | $128,471 | $91,940 |
| Hourly rate | $61.76 | $44.20 |
| Growth rate | 10% | 10% |
| Number of jobs | 168,205 | 108,824 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 73% | Bachelor's Degree, 79% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
A senior product marketing manager develops marketing projects and programs for new products, aiming to attract consumers and increase the brand value, which will translate into sales. They primarily have administrative duties such as making decisions, establishing schedules and guidelines, setting budgets and goals, delegating responsibilities among teams, and monitoring their progress, solving issues and concerns when any arise. They also lead the efforts to conduct market research and analyses, create marketing materials, and streamlining project requirements, all while implementing standards and regulations.
A brand marketing manager is an individual who ensures that efficient execution of business plans is achieved to meet future brand expectations and targets of a company. Brand marketing managers need to ensure brand integrity by guiding efforts across multiple media channels such as television, radio, and paid social media. They are required to work closely with the brand marketing management team to review and approve all branded elements for advertising and launch materials. Brand marketing managers must also provide reports of brand performance and distribute them to the management and stakeholders.
Senior product marketing managers and brand marketing managers have different pay scales, as shown below.
| Senior Product Marketing Manager | Brand Marketing Manager | |
| Average salary | $128,471 | $91,940 |
| Salary range | Between $97,000 And $168,000 | Between $64,000 And $131,000 |
| Highest paying City | San Francisco, CA | San Francisco, CA |
| Highest paying state | California | Washington |
| Best paying company | Roku | Morgan Lewis |
| Best paying industry | Technology | Media |
There are a few differences between a senior product marketing manager and a brand marketing manager in terms of educational background:
| Senior Product Marketing Manager | Brand Marketing Manager | |
| Most common degree | Bachelor's Degree, 73% | Bachelor's Degree, 79% |
| Most common major | Business | Marketing |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between senior product marketing managers' and brand marketing managers' demographics:
| Senior Product Marketing Manager | Brand Marketing Manager | |
| Average age | 39 | 39 |
| Gender ratio | Male, 63.7% Female, 36.3% | Male, 42.7% Female, 57.3% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |