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The differences between senior product marketing managers and directors, product marketing can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a senior product marketing manager and a director, product marketing. Additionally, a director, product marketing has an average salary of $141,699, which is higher than the $128,471 average annual salary of a senior product marketing manager.
The top three skills for a senior product marketing manager include digital marketing, product management and cloud. The most important skills for a director, product marketing are product management, digital marketing, and market research.
| Senior Product Marketing Manager | Director, Product Marketing | |
| Yearly salary | $128,471 | $141,699 |
| Hourly rate | $61.76 | $68.12 |
| Growth rate | 10% | 10% |
| Number of jobs | 168,205 | 173,038 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 73% | Bachelor's Degree, 75% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
A senior product marketing manager develops marketing projects and programs for new products, aiming to attract consumers and increase the brand value, which will translate into sales. They primarily have administrative duties such as making decisions, establishing schedules and guidelines, setting budgets and goals, delegating responsibilities among teams, and monitoring their progress, solving issues and concerns when any arise. They also lead the efforts to conduct market research and analyses, create marketing materials, and streamlining project requirements, all while implementing standards and regulations.
A Director of Product Marketing directs the marketing activities of one or more products or product lines within the organization. They develop strong relationships with key customers.
Senior product marketing managers and directors, product marketing have different pay scales, as shown below.
| Senior Product Marketing Manager | Director, Product Marketing | |
| Average salary | $128,471 | $141,699 |
| Salary range | Between $97,000 And $168,000 | Between $97,000 And $205,000 |
| Highest paying City | San Francisco, CA | San Francisco, CA |
| Highest paying state | California | California |
| Best paying company | Roku | Meta |
| Best paying industry | Technology | Technology |
There are a few differences between a senior product marketing manager and a director, product marketing in terms of educational background:
| Senior Product Marketing Manager | Director, Product Marketing | |
| Most common degree | Bachelor's Degree, 73% | Bachelor's Degree, 75% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between senior product marketing managers' and directors, product marketing' demographics:
| Senior Product Marketing Manager | Director, Product Marketing | |
| Average age | 39 | 39 |
| Gender ratio | Male, 63.7% Female, 36.3% | Male, 74.7% Female, 25.3% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |