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Senior product marketing manager vs manager, field marketing

The differences between senior product marketing managers and managers, field marketing can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a senior product marketing manager and a manager, field marketing. Additionally, a senior product marketing manager has an average salary of $128,471, which is higher than the $93,296 average annual salary of a manager, field marketing.

The top three skills for a senior product marketing manager include digital marketing, product management and cloud. The most important skills for a manager, field marketing are digital marketing, integrated marketing, and project management.

Senior product marketing manager vs manager, field marketing overview

Senior Product Marketing ManagerManager, Field Marketing
Yearly salary$128,471$93,296
Hourly rate$61.76$44.85
Growth rate10%10%
Number of jobs168,205174,371
Job satisfaction--
Most common degreeBachelor's Degree, 73%Bachelor's Degree, 82%
Average age3939
Years of experience1010

What does a senior product marketing manager do?

A senior product marketing manager develops marketing projects and programs for new products, aiming to attract consumers and increase the brand value, which will translate into sales. They primarily have administrative duties such as making decisions, establishing schedules and guidelines, setting budgets and goals, delegating responsibilities among teams, and monitoring their progress, solving issues and concerns when any arise. They also lead the efforts to conduct market research and analyses, create marketing materials, and streamlining project requirements, all while implementing standards and regulations.

What does a manager, field marketing do?

A field marketing manager oversees a company's field marketing operations, aiming to improve brand awareness and reach sales goals. Their responsibilities primarily revolve around devising marketing strategies, participating in organizing campaigns and trade shows, setting objectives for the team, and monitoring the progress of marketing programs, ensuring they are functioning effectively and efficiently. There are also instances when the manager must address issues and concerns, performing corrective measures when necessary. Furthermore, as a manager, it is essential to lead and encourage the team to reach company goals while implementing the company's policies and regulations.

Senior product marketing manager vs manager, field marketing salary

Senior product marketing managers and managers, field marketing have different pay scales, as shown below.

Senior Product Marketing ManagerManager, Field Marketing
Average salary$128,471$93,296
Salary rangeBetween $97,000 And $168,000Between $68,000 And $127,000
Highest paying CitySan Francisco, CACarson City, NV
Highest paying stateCaliforniaNevada
Best paying companyRokuGoogle
Best paying industryTechnologyTechnology

Differences between senior product marketing manager and manager, field marketing education

There are a few differences between a senior product marketing manager and a manager, field marketing in terms of educational background:

Senior Product Marketing ManagerManager, Field Marketing
Most common degreeBachelor's Degree, 73%Bachelor's Degree, 82%
Most common majorBusinessBusiness
Most common collegeUniversity of GeorgiaUniversity of Georgia

Senior product marketing manager vs manager, field marketing demographics

Here are the differences between senior product marketing managers' and managers, field marketing' demographics:

Senior Product Marketing ManagerManager, Field Marketing
Average age3939
Gender ratioMale, 63.7% Female, 36.3%Male, 47.1% Female, 52.9%
Race ratioBlack or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage10%10%

Differences between senior product marketing manager and manager, field marketing duties and responsibilities

Senior product marketing manager example responsibilities.

  • Coordinate and manage all aspects of GTM strategy with partners.
  • Lead VOC, KOL development for domestic and international market segments.
  • Lead development of program specific pricing models in collaboration with pricing strategies and product SME's.
  • Lead cross functional team through the successful implementation of an automate quote tool with integration to accounting program and sales CRM.
  • Define product requirements, manage development resources and interface with QA, documentation and marketing teams.
  • Translate business vision and strategy into operational tactics and build the organizational support and infrastructure need to achieve them.
  • Show more

Manager, field marketing example responsibilities.

  • Lead development and deployment of national programs, campaigns, curriculum, e-mail marketing and CRM platforms.
  • Develop and manage marketing programs and partner integration for industry marketing in government, healthcare and education markets.
  • Design and publish weekly PowerPoint review deck to senior regional leadership and global leadership teams.
  • Serve in marketing support role for Alcatel-Lucent products, solutions and services for Americas' region.
  • Coordinate product launch including all elements from background pictures, specification changes, and PowerPoint presentation.
  • Track and report against MDF spend/promotional campaign effectiveness and update monthly metric tracking/reports.
  • Show more

Senior product marketing manager vs manager, field marketing skills

Common senior product marketing manager skills
  • Digital Marketing, 11%
  • Product Management, 8%
  • Cloud, 5%
  • Market Research, 4%
  • Integrated Marketing, 4%
  • Go-To-Market Strategy, 3%
Common manager, field marketing skills
  • Digital Marketing, 9%
  • Integrated Marketing, 8%
  • Project Management, 5%
  • Salesforce, 5%
  • ROI, 5%
  • Marketing Campaigns, 4%

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