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The differences between senior product marketing managers and marketing supervisors can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a senior product marketing manager and a marketing supervisor. Additionally, a senior product marketing manager has an average salary of $128,471, which is higher than the $64,304 average annual salary of a marketing supervisor.
The top three skills for a senior product marketing manager include digital marketing, product management and cloud. The most important skills for a marketing supervisor are customer satisfaction, direct reports, and customer service.
| Senior Product Marketing Manager | Marketing Supervisor | |
| Yearly salary | $128,471 | $64,304 |
| Hourly rate | $61.76 | $30.92 |
| Growth rate | 10% | 10% |
| Number of jobs | 168,205 | 74,956 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 73% | Bachelor's Degree, 71% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
A senior product marketing manager develops marketing projects and programs for new products, aiming to attract consumers and increase the brand value, which will translate into sales. They primarily have administrative duties such as making decisions, establishing schedules and guidelines, setting budgets and goals, delegating responsibilities among teams, and monitoring their progress, solving issues and concerns when any arise. They also lead the efforts to conduct market research and analyses, create marketing materials, and streamlining project requirements, all while implementing standards and regulations.
Marketing Supervisors oversee the performance of employees in the marketing department. They ensure that the employees in the department adhere to company standards, policies, and guidelines. They create marketing campaigns, cascade these campaigns' mechanics to employees, and manage the follow-through. They also delegate tasks to their team members to ensure the achievement of the marketing goals. Marketing Supervisors should be creative, personable, and strategic. They should understand the company's context, market positioning, and branding to create campaigns that are in line with the company's identity.
Senior product marketing managers and marketing supervisors have different pay scales, as shown below.
| Senior Product Marketing Manager | Marketing Supervisor | |
| Average salary | $128,471 | $64,304 |
| Salary range | Between $97,000 And $168,000 | Between $45,000 And $90,000 |
| Highest paying City | San Francisco, CA | Dix Hills, NY |
| Highest paying state | California | New York |
| Best paying company | Roku | Halliburton |
| Best paying industry | Technology | Retail |
There are a few differences between a senior product marketing manager and a marketing supervisor in terms of educational background:
| Senior Product Marketing Manager | Marketing Supervisor | |
| Most common degree | Bachelor's Degree, 73% | Bachelor's Degree, 71% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between senior product marketing managers' and marketing supervisors' demographics:
| Senior Product Marketing Manager | Marketing Supervisor | |
| Average age | 39 | 39 |
| Gender ratio | Male, 63.7% Female, 36.3% | Male, 43.5% Female, 56.5% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |