Senior product marketing manager vs senior director of marketing

The differences between senior product marketing managers and senior directors of marketing can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a senior product marketing manager and a senior director of marketing. Additionally, a senior director of marketing has an average salary of $159,916, which is higher than the $128,471 average annual salary of a senior product marketing manager.

The top three skills for a senior product marketing manager include digital marketing, product management and cloud. The most important skills for a senior director of marketing are digital marketing, email marketing, and SR.

Senior product marketing manager vs senior director of marketing overview

	Senior Product Marketing Manager	Senior Director Of Marketing
Yearly salary	$128,471	$159,916
Hourly rate	$61.76	$76.88
Growth rate	10%	10%
Number of jobs	168,205	106,180
Job satisfaction	-	-
Most common degree	Bachelor's Degree, 73%	Bachelor's Degree, 75%
Average age	39	39
Years of experience	10	10

What does a senior product marketing manager do?

A senior product marketing manager develops marketing projects and programs for new products, aiming to attract consumers and increase the brand value, which will translate into sales. They primarily have administrative duties such as making decisions, establishing schedules and guidelines, setting budgets and goals, delegating responsibilities among teams, and monitoring their progress, solving issues and concerns when any arise. They also lead the efforts to conduct market research and analyses, create marketing materials, and streamlining project requirements, all while implementing standards and regulations.

What does a senior director of marketing do?

A Senior Director of Marketing supervises all marketing operations of the company. They are also responsible for developing objectives and policies for the sales and marketing departments.

Senior product marketing manager vs senior director of marketing salary

Senior product marketing managers and senior directors of marketing have different pay scales, as shown below.

	Senior Product Marketing Manager	Senior Director Of Marketing
Average salary	$128,471	$159,916
Salary range	Between $97,000 And $168,000	Between $112,000 And $226,000
Highest paying City	San Francisco, CA	San Francisco, CA
Highest paying state	California	California
Best paying company	Roku	Washington Prime Group
Best paying industry	Technology	Media

Differences between senior product marketing manager and senior director of marketing education

There are a few differences between a senior product marketing manager and a senior director of marketing in terms of educational background:

	Senior Product Marketing Manager	Senior Director Of Marketing
Most common degree	Bachelor's Degree, 73%	Bachelor's Degree, 75%
Most common major	Business	Business
Most common college	University of Georgia	University of Georgia

Senior product marketing manager vs senior director of marketing demographics

Here are the differences between senior product marketing managers' and senior directors of marketing' demographics:

	Senior Product Marketing Manager	Senior Director Of Marketing
Average age	39	39
Gender ratio	Male, 63.7% Female, 36.3%	Male, 57.9% Female, 42.1%
Race ratio	Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%	Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage	10%	10%

Differences between senior product marketing manager and senior director of marketing duties and responsibilities

Senior product marketing manager example responsibilities.

Coordinate and manage all aspects of GTM strategy with partners.
Lead VOC, KOL development for domestic and international market segments.
Lead development of program specific pricing models in collaboration with pricing strategies and product SME's.
Lead cross functional team through the successful implementation of an automate quote tool with integration to accounting program and sales CRM.
Define product requirements, manage development resources and interface with QA, documentation and marketing teams.
Translate business vision and strategy into operational tactics and build the organizational support and infrastructure need to achieve them.

Senior director of marketing example responsibilities.

Architect EMEA demand creation/direct response model to manage and measure sales pipeline.
Create and lead WW standard deployment of marketing tools for EMEA and APAC.
Manage and initiate the development of first marketing department for regional start-up healthcare chain.
Lead support of marketing programs for the dealer partner channel co-op programs, MDF and advertising campaigns.
Lead cross functional teams of company operations, franchisees and finance to build co-op marketing plans to drive profitable sales.
Rehabilitate Salesforce implementation that lead to proper pipeline management, sales forecasting, and customer communication.

Senior product marketing manager vs senior director of marketing skills

Common senior product marketing manager skills

Digital Marketing, 11%
Product Management, 8%
Cloud, 5%
Market Research, 4%
Integrated Marketing, 4%
Go-To-Market Strategy, 3%

Common senior director of marketing skills

Digital Marketing, 19%
Email Marketing, 7%
SR, 7%
Integrated Marketing, 4%
Marketing Campaigns, 4%
Market Research, 4%

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Senior Product Marketing Manager
Senior Product Marketing Manager vs Senior Director Of Marketing

Updated January 8, 2025

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