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The differences between senior product marketing managers and vice presidents, product management can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a senior product marketing manager and a vice president, product management. Additionally, a vice president, product management has an average salary of $183,231, which is higher than the $128,471 average annual salary of a senior product marketing manager.
The top three skills for a senior product marketing manager include digital marketing, product management and cloud. The most important skills for a vice president, product management are product management, analytics, and product strategy.
| Senior Product Marketing Manager | Vice President, Product Management | |
| Yearly salary | $128,471 | $183,231 |
| Hourly rate | $61.76 | $88.09 |
| Growth rate | 10% | 10% |
| Number of jobs | 168,205 | 185,361 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 73% | Bachelor's Degree, 70% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
A senior product marketing manager develops marketing projects and programs for new products, aiming to attract consumers and increase the brand value, which will translate into sales. They primarily have administrative duties such as making decisions, establishing schedules and guidelines, setting budgets and goals, delegating responsibilities among teams, and monitoring their progress, solving issues and concerns when any arise. They also lead the efforts to conduct market research and analyses, create marketing materials, and streamlining project requirements, all while implementing standards and regulations.
A vice president of product management is responsible for handling the overall operational decisions of product deliverables, creating strategic procedures for product marketing strategy, and ensuring that the outputs provide the highest customer satisfaction. The vice president of product management monitors the department's budget, allocating adequate resources to every team to support operational promotions and research on current market trends. They also adjust product management approaches to meet the company's goals and objectives and identify opportunities to increase revenues and profitability.
Senior product marketing managers and vice presidents, product management have different pay scales, as shown below.
| Senior Product Marketing Manager | Vice President, Product Management | |
| Average salary | $128,471 | $183,231 |
| Salary range | Between $97,000 And $168,000 | Between $127,000 And $262,000 |
| Highest paying City | San Francisco, CA | San Francisco, CA |
| Highest paying state | California | Alaska |
| Best paying company | Roku | Okta |
| Best paying industry | Technology | Start-up |
There are a few differences between a senior product marketing manager and a vice president, product management in terms of educational background:
| Senior Product Marketing Manager | Vice President, Product Management | |
| Most common degree | Bachelor's Degree, 73% | Bachelor's Degree, 70% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between senior product marketing managers' and vice presidents, product management' demographics:
| Senior Product Marketing Manager | Vice President, Product Management | |
| Average age | 39 | 39 |
| Gender ratio | Male, 63.7% Female, 36.3% | Male, 80.9% Female, 19.1% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |