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Senior product marketing specialist vs marketing analyst

The differences between senior product marketing specialists and marketing analysts can be seen in a few details. Each job has different responsibilities and duties. It typically takes 4-6 years to become both a senior product marketing specialist and a marketing analyst. Additionally, a senior product marketing specialist has an average salary of $109,226, which is higher than the $59,380 average annual salary of a marketing analyst.

The top three skills for a senior product marketing specialist include digital marketing, product line and market research. The most important skills for a marketing analyst are digital marketing, SQL, and google analytics.

Senior product marketing specialist vs marketing analyst overview

Senior Product Marketing SpecialistMarketing Analyst
Yearly salary$109,226$59,380
Hourly rate$52.51$28.55
Growth rate19%19%
Number of jobs131,15995,650
Job satisfaction--
Most common degreeBachelor's Degree, 76%Bachelor's Degree, 78%
Average age3737
Years of experience66

Senior product marketing specialist vs marketing analyst salary

Senior product marketing specialists and marketing analysts have different pay scales, as shown below.

Senior Product Marketing SpecialistMarketing Analyst
Average salary$109,226$59,380
Salary rangeBetween $77,000 And $154,000Between $41,000 And $84,000
Highest paying CityMountain View, CASeattle, WA
Highest paying stateWashingtonWashington
Best paying companyXilinxMeta
Best paying industryInternetFinance

Differences between senior product marketing specialist and marketing analyst education

There are a few differences between a senior product marketing specialist and a marketing analyst in terms of educational background:

Senior Product Marketing SpecialistMarketing Analyst
Most common degreeBachelor's Degree, 76%Bachelor's Degree, 78%
Most common majorMarketingBusiness
Most common collegeUniversity of GeorgiaUniversity of Georgia

Senior product marketing specialist vs marketing analyst demographics

Here are the differences between senior product marketing specialists' and marketing analysts' demographics:

Senior Product Marketing SpecialistMarketing Analyst
Average age3737
Gender ratioMale, 49.2% Female, 50.8%Male, 47.3% Female, 52.7%
Race ratioBlack or African American, 4.8% Unknown, 4.9% Hispanic or Latino, 11.4% Asian, 14.5% White, 64.3% American Indian and Alaska Native, 0.1%Black or African American, 4.7% Unknown, 4.9% Hispanic or Latino, 11.2% Asian, 14.2% White, 64.9% American Indian and Alaska Native, 0.1%
LGBT Percentage10%10%

Differences between senior product marketing specialist and marketing analyst duties and responsibilities

Senior product marketing specialist example responsibilities.

  • Lead product development and business development of emerging mobile and cloud solutions.
  • Research, recommend and implement on line marketing automation to increase marketing promotions and projects effectiveness and increase ROI.
  • Promote to research target market customers and competitors and develop solution and sales strategies for on-premise and SaaS enterprise applications.
  • Provide statistical analysis and technical responses to customer RFQ.

Marketing analyst example responsibilities.

  • Train users; manage change requests/defects, UAT, and provide post production support.
  • Manage and guide online and offline marketing campaign set-up and A/B testing process to drive campaign success and increase revenue.
  • Serve in a consultative role to clients working with their webmasters to discuss the use of HTML to achieve total compliance.
  • Manage company PPC accounts for a variety of divisions including keyword research and analysis, bid adjustment, and ad testing.
  • Investigate questionable sales leads within SalesForce.com.
  • Manage multiple SQL databases and deliver data analysis and business reports.
  • Show more

Senior product marketing specialist vs marketing analyst skills

Common senior product marketing specialist skills
  • Digital Marketing, 14%
  • Product Line, 12%
  • Market Research, 12%
  • Channel Marketing, 6%
  • Press Releases, 5%
  • Product Life Cycle, 4%
Common marketing analyst skills
  • Digital Marketing, 8%
  • SQL, 5%
  • Google Analytics, 5%
  • Marketing Campaigns, 5%
  • PowerPoint, 4%
  • CRM, 4%

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