Senior research consultant vs marketing consultant

The differences between senior research consultants and marketing consultants can be seen in a few details. Each job has different responsibilities and duties. It typically takes 4-6 years to become both a senior research consultant and a marketing consultant. Additionally, a senior research consultant has an average salary of $99,069, which is higher than the $70,593 average annual salary of a marketing consultant.

The top three skills for a senior research consultant include SAS, java and data analysis. The most important skills for a marketing consultant are customer service, web content, and media sales.

Senior research consultant vs marketing consultant overview

	Senior Research Consultant	Marketing Consultant
Yearly salary	$99,069	$70,593
Hourly rate	$47.63	$33.94
Growth rate	19%	19%
Number of jobs	75,367	88,935
Job satisfaction	-	-
Most common degree	Bachelor's Degree, 57%	Bachelor's Degree, 75%
Average age	37	37
Years of experience	6	6

Senior research consultant vs marketing consultant salary

Senior research consultants and marketing consultants have different pay scales, as shown below.

	Senior Research Consultant	Marketing Consultant
Average salary	$99,069	$70,593
Salary range	Between $64,000 And $152,000	Between $44,000 And $112,000
Highest paying City	San Francisco, CA	Wilmington, DE
Highest paying state	New Jersey	Delaware
Best paying company	Twitter	Meta
Best paying industry	Finance	Technology

Differences between senior research consultant and marketing consultant education

There are a few differences between a senior research consultant and a marketing consultant in terms of educational background:

	Senior Research Consultant	Marketing Consultant
Most common degree	Bachelor's Degree, 57%	Bachelor's Degree, 75%
Most common major	Psychology	Business
Most common college	University of Georgia	University of Georgia

Senior research consultant vs marketing consultant demographics

Here are the differences between senior research consultants' and marketing consultants' demographics:

	Senior Research Consultant	Marketing Consultant
Average age	37	37
Gender ratio	Male, 54.4% Female, 45.6%	Male, 46.0% Female, 54.0%
Race ratio	Black or African American, 4.8% Unknown, 4.9% Hispanic or Latino, 11.4% Asian, 14.5% White, 64.3% American Indian and Alaska Native, 0.1%	Black or African American, 5.3% Unknown, 5.0% Hispanic or Latino, 12.7% Asian, 10.8% White, 65.9% American Indian and Alaska Native, 0.1%
LGBT Percentage	10%	10%

Differences between senior research consultant and marketing consultant duties and responsibilities

Senior research consultant example responsibilities.

Attain and practice medical insurance information rapidly and correctly; including main carriers and Medicaid.
Present to clients on: new products, private-label, Rx-to-OTC switches, and FDA rulings.
Perform drug accountability according to FDA requirements and guidelines.
Conduct power analysis and sample size calculation, ANOVA, non-linear regression modeling, repeat measure analysis, and longitudinal analysis.
Spearhead ROI movement instituting a marketing mix modeling program.

Marketing consultant example responsibilities.

Contact inbound leads using HubSpot.
Design, deploy and manage end-to-end marketing automate solutions (Pardot and Hubspot).
Work with a B2C transportation provider to manage the day-to-day tasks for web advertising campaigns.
Set and achieve target sales goals by utilizing sales strategies and CRM tools such as cold calling and Pardot.
Lead an international team of marketing professionals and graphic designers in a complete rebranding of client's website and marketing materials.
Manage online affiliate marketing tactics utilizing blogs and PPC campaigns

Senior research consultant vs marketing consultant skills

Common senior research consultant skills

SAS, 22%
Java, 15%
Data Analysis, 9%
Visualization, 7%
R, 5%
Business Development, 4%

Common marketing consultant skills

Customer Service, 12%
Web Content, 10%
Media Sales, 10%
Digital Marketing, 8%
Marketing Campaigns, 6%
Salesforce Marketing Cloud, 4%

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Senior Research Consultant
Senior Research Consultant vs Marketing Consultant

Updated January 8, 2025

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