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The differences between senior sales analysts and marketing consultants can be seen in a few details. Each job has different responsibilities and duties. It typically takes 4-6 years to become both a senior sales analyst and a marketing consultant. Additionally, a senior sales analyst has an average salary of $82,205, which is higher than the $70,593 average annual salary of a marketing consultant.
The top three skills for a senior sales analyst include salesforce, powerpoint and data analysis. The most important skills for a marketing consultant are customer service, web content, and media sales.
| Senior Sales Analyst | Marketing Consultant | |
| Yearly salary | $82,205 | $70,593 |
| Hourly rate | $39.52 | $33.94 |
| Growth rate | 19% | 19% |
| Number of jobs | 79,532 | 88,935 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 74% | Bachelor's Degree, 75% |
| Average age | 37 | 37 |
| Years of experience | 6 | 6 |
A senior sales analyst is primarily in charge of overseeing and developing the sales operations of a company, ensuring efficiency and smooth workflow. Their responsibilities include performing research and analysis to identify sales opportunities, gathering and analyzing data, studying the strengths and weaknesses of existing procedures, implementing solutions, and developing strategies to improve sales. They may also develop sales forecasts and monitor the progress of all efforts, supporting staff as needed. Furthermore, as a senior sales analyst, it is essential to lead and serve as a mentor to junior analysts while implementing the company's policies and regulations.
A marketing consultant is responsible for utilizing their extensive retail expertise to develop strategies on how to strengthen client base and achieve better sales. Furthermore, a marketing consultant must perform research and analysis to determine opportunities for financial gains, devise plans to improve client satisfaction, assess the competition, look out for any risks, and develop its brand and image. They should also ensure that all steps taken adhere to the policies and regulations of the organization.
Senior sales analysts and marketing consultants have different pay scales, as shown below.
| Senior Sales Analyst | Marketing Consultant | |
| Average salary | $82,205 | $70,593 |
| Salary range | Between $60,000 And $111,000 | Between $44,000 And $112,000 |
| Highest paying City | Seattle, WA | Wilmington, DE |
| Highest paying state | Washington | Delaware |
| Best paying company | Amazon | Meta |
| Best paying industry | Retail | Technology |
There are a few differences between a senior sales analyst and a marketing consultant in terms of educational background:
| Senior Sales Analyst | Marketing Consultant | |
| Most common degree | Bachelor's Degree, 74% | Bachelor's Degree, 75% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between senior sales analysts' and marketing consultants' demographics:
| Senior Sales Analyst | Marketing Consultant | |
| Average age | 37 | 37 |
| Gender ratio | Male, 53.1% Female, 46.9% | Male, 46.0% Female, 54.0% |
| Race ratio | Black or African American, 5.2% Unknown, 5.0% Hispanic or Latino, 12.5% Asian, 12.2% White, 64.9% American Indian and Alaska Native, 0.1% | Black or African American, 5.3% Unknown, 5.0% Hispanic or Latino, 12.7% Asian, 10.8% White, 65.9% American Indian and Alaska Native, 0.1% |
| LGBT Percentage | 10% | 10% |