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Senior sales analyst vs marketing consultant

The differences between senior sales analysts and marketing consultants can be seen in a few details. Each job has different responsibilities and duties. It typically takes 4-6 years to become both a senior sales analyst and a marketing consultant. Additionally, a senior sales analyst has an average salary of $82,205, which is higher than the $70,593 average annual salary of a marketing consultant.

The top three skills for a senior sales analyst include salesforce, powerpoint and data analysis. The most important skills for a marketing consultant are customer service, web content, and media sales.

Senior sales analyst vs marketing consultant overview

Senior Sales AnalystMarketing Consultant
Yearly salary$82,205$70,593
Hourly rate$39.52$33.94
Growth rate19%19%
Number of jobs79,53288,935
Job satisfaction--
Most common degreeBachelor's Degree, 74%Bachelor's Degree, 75%
Average age3737
Years of experience66

What does a senior sales analyst do?

A senior sales analyst is primarily in charge of overseeing and developing the sales operations of a company, ensuring efficiency and smooth workflow. Their responsibilities include performing research and analysis to identify sales opportunities, gathering and analyzing data, studying the strengths and weaknesses of existing procedures, implementing solutions, and developing strategies to improve sales. They may also develop sales forecasts and monitor the progress of all efforts, supporting staff as needed. Furthermore, as a senior sales analyst, it is essential to lead and serve as a mentor to junior analysts while implementing the company's policies and regulations.

What does a marketing consultant do?

A marketing consultant is responsible for utilizing their extensive retail expertise to develop strategies on how to strengthen client base and achieve better sales. Furthermore, a marketing consultant must perform research and analysis to determine opportunities for financial gains, devise plans to improve client satisfaction, assess the competition, look out for any risks, and develop its brand and image. They should also ensure that all steps taken adhere to the policies and regulations of the organization.

Senior sales analyst vs marketing consultant salary

Senior sales analysts and marketing consultants have different pay scales, as shown below.

Senior Sales AnalystMarketing Consultant
Average salary$82,205$70,593
Salary rangeBetween $60,000 And $111,000Between $44,000 And $112,000
Highest paying CitySeattle, WAWilmington, DE
Highest paying stateWashingtonDelaware
Best paying companyAmazonMeta
Best paying industryRetailTechnology

Differences between senior sales analyst and marketing consultant education

There are a few differences between a senior sales analyst and a marketing consultant in terms of educational background:

Senior Sales AnalystMarketing Consultant
Most common degreeBachelor's Degree, 74%Bachelor's Degree, 75%
Most common majorBusinessBusiness
Most common collegeUniversity of GeorgiaUniversity of Georgia

Senior sales analyst vs marketing consultant demographics

Here are the differences between senior sales analysts' and marketing consultants' demographics:

Senior Sales AnalystMarketing Consultant
Average age3737
Gender ratioMale, 53.1% Female, 46.9%Male, 46.0% Female, 54.0%
Race ratioBlack or African American, 5.2% Unknown, 5.0% Hispanic or Latino, 12.5% Asian, 12.2% White, 64.9% American Indian and Alaska Native, 0.1%Black or African American, 5.3% Unknown, 5.0% Hispanic or Latino, 12.7% Asian, 10.8% White, 65.9% American Indian and Alaska Native, 0.1%
LGBT Percentage10%10%

Differences between senior sales analyst and marketing consultant duties and responsibilities

Senior sales analyst example responsibilities.

  • Manage reports from CRM tool (SalesForce.com) for region and individual sales team.
  • Manage cross-sell efforts including optimizing and identifying placements and utilizing Omniture to create performance reports.
  • Train all new hires on SFDC processes and procedures.
  • Conduct monthly SFDC training/refresher courses for the entire Americas sales teams.
  • Work with the business intelligence team to build and maintain several SQL databases.
  • Work on migrate of sales center from old SalesForce instance to a new SalesForce instance.
  • Show more

Marketing consultant example responsibilities.

  • Contact inbound leads using HubSpot.
  • Design, deploy and manage end-to-end marketing automate solutions (Pardot and Hubspot).
  • Work with a B2C transportation provider to manage the day-to-day tasks for web advertising campaigns.
  • Set and achieve target sales goals by utilizing sales strategies and CRM tools such as cold calling and Pardot.
  • Lead an international team of marketing professionals and graphic designers in a complete rebranding of client's website and marketing materials.
  • Manage online affiliate marketing tactics utilizing blogs and PPC campaigns
  • Show more

Senior sales analyst vs marketing consultant skills

Common senior sales analyst skills
  • Salesforce, 8%
  • PowerPoint, 8%
  • Data Analysis, 5%
  • SQL, 5%
  • CRM, 5%
  • Sales Operations, 5%
Common marketing consultant skills
  • Customer Service, 12%
  • Web Content, 10%
  • Media Sales, 10%
  • Digital Marketing, 8%
  • Marketing Campaigns, 6%
  • Salesforce Marketing Cloud, 4%

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