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Senior sales analyst vs marketing coordinator

The differences between senior sales analysts and marketing coordinators can be seen in a few details. Each job has different responsibilities and duties. It typically takes 4-6 years to become both a senior sales analyst and a marketing coordinator. Additionally, a senior sales analyst has an average salary of $82,205, which is higher than the $48,326 average annual salary of a marketing coordinator.

The top three skills for a senior sales analyst include salesforce, powerpoint and data analysis. The most important skills for a marketing coordinator are digital marketing, customer service, and marketing campaigns.

Senior sales analyst vs marketing coordinator overview

Senior Sales AnalystMarketing Coordinator
Yearly salary$82,205$48,326
Hourly rate$39.52$23.23
Growth rate19%19%
Number of jobs79,53291,281
Job satisfaction--
Most common degreeBachelor's Degree, 74%Bachelor's Degree, 80%
Average age3737
Years of experience66

What does a senior sales analyst do?

A senior sales analyst is primarily in charge of overseeing and developing the sales operations of a company, ensuring efficiency and smooth workflow. Their responsibilities include performing research and analysis to identify sales opportunities, gathering and analyzing data, studying the strengths and weaknesses of existing procedures, implementing solutions, and developing strategies to improve sales. They may also develop sales forecasts and monitor the progress of all efforts, supporting staff as needed. Furthermore, as a senior sales analyst, it is essential to lead and serve as a mentor to junior analysts while implementing the company's policies and regulations.

What does a marketing coordinator do?

A marketing coordinator supports the marketing department on deciding strategies and business efforts to develop the brand image and boost customer satisfaction. Marketing coordinators' duties include assisting in advertising campaigns, scheduling promotional events, monitoring sales status, researching current market trends, maintaining a record of existing and potential clients, and contributing ideas to improve the brand's profitability. A marketing coordinator must have excellent critical thinking and writing skills to help with the creation of social media advertisements and marketing content. It also requires impressive time-management and multi-tasking skills, especially on meeting deadlines and making adjustments on the initial plans as needed.

Senior sales analyst vs marketing coordinator salary

Senior sales analysts and marketing coordinators have different pay scales, as shown below.

Senior Sales AnalystMarketing Coordinator
Average salary$82,205$48,326
Salary rangeBetween $60,000 And $111,000Between $34,000 And $67,000
Highest paying CitySeattle, WANew York, NY
Highest paying stateWashingtonNew Jersey
Best paying companyAmazonKeller Williams Capital Properties
Best paying industryRetailTechnology

Differences between senior sales analyst and marketing coordinator education

There are a few differences between a senior sales analyst and a marketing coordinator in terms of educational background:

Senior Sales AnalystMarketing Coordinator
Most common degreeBachelor's Degree, 74%Bachelor's Degree, 80%
Most common majorBusinessBusiness
Most common collegeUniversity of GeorgiaUniversity of Georgia

Senior sales analyst vs marketing coordinator demographics

Here are the differences between senior sales analysts' and marketing coordinators' demographics:

Senior Sales AnalystMarketing Coordinator
Average age3737
Gender ratioMale, 53.1% Female, 46.9%Male, 27.4% Female, 72.6%
Race ratioBlack or African American, 5.2% Unknown, 5.0% Hispanic or Latino, 12.5% Asian, 12.2% White, 64.9% American Indian and Alaska Native, 0.1%Black or African American, 5.2% Unknown, 5.0% Hispanic or Latino, 12.4% Asian, 10.1% White, 67.2% American Indian and Alaska Native, 0.1%
LGBT Percentage10%10%

Differences between senior sales analyst and marketing coordinator duties and responsibilities

Senior sales analyst example responsibilities.

  • Manage reports from CRM tool (SalesForce.com) for region and individual sales team.
  • Manage cross-sell efforts including optimizing and identifying placements and utilizing Omniture to create performance reports.
  • Train all new hires on SFDC processes and procedures.
  • Conduct monthly SFDC training/refresher courses for the entire Americas sales teams.
  • Work with the business intelligence team to build and maintain several SQL databases.
  • Work on migrate of sales center from old SalesForce instance to a new SalesForce instance.
  • Show more

Marketing coordinator example responsibilities.

  • Produce and manage content of company blog using WordPress.
  • Manage first phase of company rebranding and website redesign (not yet implement).
  • Work with outside advertising agency to manage calendars, proofread ads, and analyze metrics.
  • Coordinate the logistics for off-site cocktail/dinner event for clients/prospects and manage RSVP, guest list.
  • Manage internal and external websites using WordPress, SharePoint, HTML and CSS (editing).
  • Identify segments through research and analysis, manage lists, and A/B test to optimize metrics and conversions.
  • Show more

Senior sales analyst vs marketing coordinator skills

Common senior sales analyst skills
  • Salesforce, 8%
  • PowerPoint, 8%
  • Data Analysis, 5%
  • SQL, 5%
  • CRM, 5%
  • Sales Operations, 5%
Common marketing coordinator skills
  • Digital Marketing, 8%
  • Customer Service, 6%
  • Marketing Campaigns, 6%
  • PowerPoint, 5%
  • Email Campaigns, 4%
  • Press Releases, 4%

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