Senior strategist vs marketing strategist

The differences between senior strategists and marketing strategists can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a senior strategist and a marketing strategist. Additionally, a senior strategist has an average salary of $104,996, which is higher than the $80,033 average annual salary of a marketing strategist.

The top three skills for a senior strategist include digital marketing, client facing and powerpoint. The most important skills for a marketing strategist are digital marketing, email marketing, and channel marketing.

Senior strategist vs marketing strategist overview

	Senior Strategist	Marketing Strategist
Yearly salary	$104,996	$80,033
Hourly rate	$50.48	$38.48
Growth rate	10%	10%
Number of jobs	29,894	89,543
Job satisfaction	-	-
Most common degree	Bachelor's Degree, 73%	Bachelor's Degree, 79%
Average age	39	39
Years of experience	10	10

What does a senior strategist do?

A senior strategist develops and recommends marketing strategies for an organization. Your role involves motivating and inspiring creative teams and writing insightful and clear briefs. Other duties include developing effective strategic plans, studying clients to better understand their needs and business objectives, and developing and maintaining business relations with general managers, dealer owners, and original equipment manufacturers (OEMs). Additionally, you are responsible for promoting creative services to clients, such as design services and content strategy. You will also be responsible for designing security programs to identify vulnerabilities and threats to networks and architectures.

What does a marketing strategist do?

The marketing strategist is an executive who works with the members of the marketing team to ensure the implementation of high-quality marketing strategies within a given time frame. Marketing strategists examine data to find out the best way to administer resources to increase revenue and profits. Their responsibilities include performing in-depth research to determine new market prospects and customers' preferences as well as forecasting market trends. Also, they set certain marketing goals that reflect the overall business goal together with developing and managing digital campaigns.

Senior strategist vs marketing strategist salary

Senior strategists and marketing strategists have different pay scales, as shown below.

	Senior Strategist	Marketing Strategist
Average salary	$104,996	$80,033
Salary range	Between $70,000 And $155,000	Between $53,000 And $119,000
Highest paying City	Seattle, WA	Harrisburg, PA
Highest paying state	New Jersey	Pennsylvania
Best paying company	BP America Inc	McKinsey & Company Inc
Best paying industry	Technology	Technology

Differences between senior strategist and marketing strategist education

There are a few differences between a senior strategist and a marketing strategist in terms of educational background:

	Senior Strategist	Marketing Strategist
Most common degree	Bachelor's Degree, 73%	Bachelor's Degree, 79%
Most common major	Business	Marketing
Most common college	University of Georgia	University of Georgia

Senior strategist vs marketing strategist demographics

Here are the differences between senior strategists' and marketing strategists' demographics:

	Senior Strategist	Marketing Strategist
Average age	39	39
Gender ratio	Male, 58.5% Female, 41.5%	Male, 47.3% Female, 52.7%
Race ratio	Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%	Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage	10%	10%

Differences between senior strategist and marketing strategist duties and responsibilities

Senior strategist example responsibilities.

Manage a team of three analysts to successfully execute on clients' Facebook marketing goals.
Create brand messaging, managing marketing media agency to launch company's first paid social PPC efforts.
Manage all top line donation form fundraising strategy including design, copy, naming conventions, redirects and A/B testing.
Assist with the implementation of CRM system.
Copy editing and optimization of content for search / SEO.
Create new SEM offerings including development, performance of and training others in SEO.

Marketing strategist example responsibilities.

Sole authority for evaluating, choosing, configuring, implementing, managing, and customizing CRM and training of all staff.
Lead CRM implementation from strategic definition and proposal through scoping, requirements and implementation.
Develop and manage strategic B2C and B2B integrate marketing plans leveraging digital and traditional marketing efforts.
Introduce test/control analysis methodology to measure lift and ROI for online lead generation campaigns.
Maintain accurate records and client account information through SalesForce.
Create strategic PowerPoint presentations about new product launches and customize it for every client meeting.

Senior strategist vs marketing strategist skills

Common senior strategist skills

Digital Marketing, 13%
Client Facing, 9%
PowerPoint, 9%
Project Management, 8%
Client Relationships, 4%
Integrated Marketing, 4%

Common marketing strategist skills

Digital Marketing, 11%
Email Marketing, 8%
Channel Marketing, 6%
Marketing Campaigns, 5%
Integrated Marketing, 5%
Project Management, 4%

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Senior Strategist
Senior Strategist vs Marketing Strategist

Updated January 8, 2025

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