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Senior strategist vs social media manager

The differences between senior strategists and social media managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a senior strategist and a social media manager. Additionally, a senior strategist has an average salary of $104,996, which is higher than the $70,287 average annual salary of a social media manager.

The top three skills for a senior strategist include digital marketing, client facing and powerpoint. The most important skills for a social media manager are instagram, twitter, and digital marketing.

Senior strategist vs social media manager overview

Senior StrategistSocial Media Manager
Yearly salary$104,996$70,287
Hourly rate$50.48$33.79
Growth rate10%10%
Number of jobs29,894105,475
Job satisfaction--
Most common degreeBachelor's Degree, 73%Bachelor's Degree, 79%
Average age3939
Years of experience1010

What does a senior strategist do?

A senior strategist develops and recommends marketing strategies for an organization. Your role involves motivating and inspiring creative teams and writing insightful and clear briefs. Other duties include developing effective strategic plans, studying clients to better understand their needs and business objectives, and developing and maintaining business relations with general managers, dealer owners, and original equipment manufacturers (OEMs). Additionally, you are responsible for promoting creative services to clients, such as design services and content strategy. You will also be responsible for designing security programs to identify vulnerabilities and threats to networks and architectures.

What does a social media manager do?

Social media managers are responsible for representing the company's business through social media channels. They help the company grow by enhancing its presence via social networks. Primarily, they need to implement marketing plans and identify their target clients and create a content schedule. Their duties include implementing and strategizing digital marketing campaigns. They support the development of brand identity and promotional strategies. Candidates for the job must be excellent in communication skills, have in-depth knowledge of how social platforms work, and easily understand the target audience.

Senior strategist vs social media manager salary

Senior strategists and social media managers have different pay scales, as shown below.

Senior StrategistSocial Media Manager
Average salary$104,996$70,287
Salary rangeBetween $70,000 And $155,000Between $50,000 And $98,000
Highest paying CitySeattle, WASan Francisco, CA
Highest paying stateNew JerseyWashington
Best paying companyBP America IncMicrosoft
Best paying industryTechnologyTechnology

Differences between senior strategist and social media manager education

There are a few differences between a senior strategist and a social media manager in terms of educational background:

Senior StrategistSocial Media Manager
Most common degreeBachelor's Degree, 73%Bachelor's Degree, 79%
Most common majorBusinessCommunication
Most common collegeUniversity of GeorgiaUniversity of Georgia

Senior strategist vs social media manager demographics

Here are the differences between senior strategists' and social media managers' demographics:

Senior StrategistSocial Media Manager
Average age3939
Gender ratioMale, 58.5% Female, 41.5%Male, 38.9% Female, 61.1%
Race ratioBlack or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage10%10%

Differences between senior strategist and social media manager duties and responsibilities

Senior strategist example responsibilities.

  • Manage a team of three analysts to successfully execute on clients' Facebook marketing goals.
  • Create brand messaging, managing marketing media agency to launch company's first paid social PPC efforts.
  • Manage all top line donation form fundraising strategy including design, copy, naming conventions, redirects and A/B testing.
  • Assist with the implementation of CRM system.
  • Copy editing and optimization of content for search / SEO.
  • Create new SEM offerings including development, performance of and training others in SEO.
  • Show more

Social media manager example responsibilities.

  • Manage Google Ticketmaster SEM accounts.
  • Used social media systems to schedule, manage, and curate content across various social media platforms.
  • Manage the development of multiple e-commerce websites, including gathering requirements for basic layout, design and content of websites.
  • Organize events for the public and manage the organization's branding through logo use, print materials and social media marketing.
  • Develop and lead Facebook strategy.
  • Manage the company Facebook page; promote inventory through Pinterest
  • Show more

Senior strategist vs social media manager skills

Common senior strategist skills
  • Digital Marketing, 13%
  • Client Facing, 9%
  • PowerPoint, 9%
  • Project Management, 8%
  • Client Relationships, 4%
  • Integrated Marketing, 4%
Common social media manager skills
  • Instagram, 9%
  • Twitter, 7%
  • Digital Marketing, 6%
  • Social Media Marketing, 6%
  • Facebook Insights, 5%
  • Media Management, 5%

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