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The differences between social media marketers and marketing assistants can be seen in a few details. Each job has different responsibilities and duties. It typically takes 4-6 years to become both a social media marketer and a marketing assistant. Additionally, a social media marketer has an average salary of $51,505, which is higher than the $39,442 average annual salary of a marketing assistant.
The top three skills for a social media marketer include facebook, instagram and social media marketing. The most important skills for a marketing assistant are customer service, marketing campaigns, and facebook.
| Social Media Marketer | Marketing Assistant | |
| Yearly salary | $51,505 | $39,442 |
| Hourly rate | $24.76 | $18.96 |
| Growth rate | 19% | 19% |
| Number of jobs | 52,486 | 77,611 |
| Job satisfaction | - | 3 |
| Most common degree | Bachelor's Degree, 75% | Bachelor's Degree, 77% |
| Average age | 37 | 37 |
| Years of experience | 6 | 6 |
A social media marketer utilizes online platforms for marketing campaigns and projects. They typically perform market research and analysis to find opportunities and trends, identify the target audience, develop marketing plans and strategies according to the projects' needs, coordinate with content specialists and graphic designers, create marketing materials, and monitor the progress of all operations. There are also instances where they prepare and present reports to managers. Moreover, as a social media marketer, it is essential to have attention to detail and be proactive at dealing with issues.
A marketing assistant's general responsibility is to support the marketing programs and campaigns by sharing recommendations and useful insights to improve the brand's image. Marketing assistants' duties also include reaching out to other personnel for necessary files needed on promotional advertisements, assist the team in creating designs and developing content, publishing brochures for potential clients, analyzing sales reports, and researching the current market trends. A marketing assistant should have excellent organizational and time-management skills to meet deadlines and perform various tasks as required.
Social media marketers and marketing assistants have different pay scales, as shown below.
| Social Media Marketer | Marketing Assistant | |
| Average salary | $51,505 | $39,442 |
| Salary range | Between $36,000 And $71,000 | Between $28,000 And $55,000 |
| Highest paying City | - | Jersey City, NJ |
| Highest paying state | - | New Jersey |
| Best paying company | - | |
| Best paying industry | - | Finance |
There are a few differences between a social media marketer and a marketing assistant in terms of educational background:
| Social Media Marketer | Marketing Assistant | |
| Most common degree | Bachelor's Degree, 75% | Bachelor's Degree, 77% |
| Most common major | Communication | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between social media marketers' and marketing assistants' demographics:
| Social Media Marketer | Marketing Assistant | |
| Average age | 37 | 37 |
| Gender ratio | Male, 43.6% Female, 56.4% | Male, 27.0% Female, 73.0% |
| Race ratio | Black or African American, 5.1% Unknown, 5.0% Hispanic or Latino, 12.2% Asian, 10.3% White, 67.3% American Indian and Alaska Native, 0.1% | Black or African American, 5.2% Unknown, 5.0% Hispanic or Latino, 12.4% Asian, 11.8% White, 65.5% American Indian and Alaska Native, 0.1% |
| LGBT Percentage | 10% | 10% |