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The differences between social media marketing assistants and digital marketing consultants can be seen in a few details. Each job has different responsibilities and duties. It typically takes 4-6 years to become both a social media marketing assistant and a digital marketing consultant. Additionally, a digital marketing consultant has an average salary of $71,064, which is higher than the $52,662 average annual salary of a social media marketing assistant.
The top three skills for a social media marketing assistant include social media marketing, facebook and instagram. The most important skills for a digital marketing consultant are digital marketing, social media marketing, and CRM.
| Social Media Marketing Assistant | Digital Marketing Consultant | |
| Yearly salary | $52,662 | $71,064 |
| Hourly rate | $25.32 | $34.17 |
| Growth rate | 19% | 19% |
| Number of jobs | 103,981 | 99,520 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 83% | Bachelor's Degree, 76% |
| Average age | 37 | 37 |
| Years of experience | 6 | 6 |
A social media marketing assistant works with community managers or social media managers to create social media content. Top channels include Facebook, Twitter, Youtube, TikTok, and LinkedIn. They create dynamic written, graphic, and video content for these platforms. Their primary job is to encourage audience interaction.
A digital marketing consultant specializes in developing marketing strategies for a company's products and services, aiming to expand customer engagement and brand awareness through digital media. Their responsibilities revolve around performing research and analysis to identify the marketing trends and opportunities, recommending marketing techniques and plans through reports and presentations, and producing cost estimates for clients. A digital marketing consultant may also perform risk assessment, identify consumer targets, and assist clients in various online campaigns and projects.
Social media marketing assistants and digital marketing consultants have different pay scales, as shown below.
| Social Media Marketing Assistant | Digital Marketing Consultant | |
| Average salary | $52,662 | $71,064 |
| Salary range | Between $38,000 And $71,000 | Between $49,000 And $101,000 |
| Highest paying City | - | Washington, DC |
| Highest paying state | - | New Jersey |
| Best paying company | - | Booz Allen Hamilton |
| Best paying industry | - | Manufacturing |
There are a few differences between a social media marketing assistant and a digital marketing consultant in terms of educational background:
| Social Media Marketing Assistant | Digital Marketing Consultant | |
| Most common degree | Bachelor's Degree, 83% | Bachelor's Degree, 76% |
| Most common major | Communication | Marketing |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between social media marketing assistants' and digital marketing consultants' demographics:
| Social Media Marketing Assistant | Digital Marketing Consultant | |
| Average age | 37 | 37 |
| Gender ratio | Male, 27.3% Female, 72.7% | Male, 58.0% Female, 42.0% |
| Race ratio | Black or African American, 5.3% Unknown, 5.0% Hispanic or Latino, 12.6% Asian, 11.7% White, 65.3% American Indian and Alaska Native, 0.1% | Black or African American, 5.1% Unknown, 5.0% Hispanic or Latino, 12.3% Asian, 10.2% White, 67.3% American Indian and Alaska Native, 0.1% |
| LGBT Percentage | 10% | 10% |