Strategic marketing consultant vs management consultant

The differences between strategic marketing consultants and management consultants can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 8-10 years to become a strategic marketing consultant, becoming a management consultant takes usually requires 2-4 years. Additionally, a management consultant has an average salary of $99,360, which is higher than the $97,347 average annual salary of a strategic marketing consultant.

The top three skills for a strategic marketing consultant include CRM, ROI and digital marketing. The most important skills for a management consultant are healthcare, project management, and portfolio.

Strategic marketing consultant vs management consultant overview

	Strategic Marketing Consultant	Management Consultant
Yearly salary	$97,347	$99,360
Hourly rate	$46.80	$47.77
Growth rate	10%	11%
Number of jobs	102,723	153,045
Job satisfaction	-	-
Most common degree	Bachelor's Degree, 73%	Bachelor's Degree, 67%
Average age	39	44
Years of experience	10	4

What does a strategic marketing consultant do?

A strategic marketing consultant researches market trends. They gather data, provide recommendations, and formulate plans based on a company's goals. They may develop new products or services to help a company expand its market shares.

What does a management consultant do?

A management consultant's responsibility focuses on conducting an in-depth analysis of a company or business, including its target market. Through their findings, they can devise strategies that will help the business grow and attain a significant profit. There are also instances when a management consultant must solve particular issues that will require them to investigate the problem, assess damages, identify risks, and recommend the best solutions to take. Furthermore, a management consultant must adhere to the company's vision, mission, and policies at all times.

Strategic marketing consultant vs management consultant salary

Strategic marketing consultants and management consultants have different pay scales, as shown below.

	Strategic Marketing Consultant	Management Consultant
Average salary	$97,347	$99,360
Salary range	Between $55,000 And $172,000	Between $72,000 And $136,000
Highest paying City	-	Jersey City, NJ
Highest paying state	-	New Jersey
Best paying company	-	Apple
Best paying industry	-	Technology

Differences between strategic marketing consultant and management consultant education

There are a few differences between a strategic marketing consultant and a management consultant in terms of educational background:

	Strategic Marketing Consultant	Management Consultant
Most common degree	Bachelor's Degree, 73%	Bachelor's Degree, 67%
Most common major	Business	Business
Most common college	University of Georgia	Northwestern University

Strategic marketing consultant vs management consultant demographics

Here are the differences between strategic marketing consultants' and management consultants' demographics:

	Strategic Marketing Consultant	Management Consultant
Average age	39	44
Gender ratio	Male, 50.7% Female, 49.3%	Male, 65.9% Female, 34.1%
Race ratio	Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%	Black or African American, 8.1% Unknown, 4.5% Hispanic or Latino, 8.9% Asian, 13.6% White, 64.8% American Indian and Alaska Native, 0.2%
LGBT Percentage	10%	12%

Differences between strategic marketing consultant and management consultant duties and responsibilities

Strategic marketing consultant example responsibilities.

Develop and manage ROI tracking for establish marketing campaigns.
Manage food production, storage and delivery transportation logistics to satellite locations and hundreds of local catering customers.
Create and implement customized CRM software for the use of the sales department.
Leverage CRM contacts and industry association memberships to coordinate marketing/sales client development activities.
Brand equity and valuation recommendation result in proven marketing ROI quarterly reporting and process.
Design and update comprehensive database management system, advance PowerPoint presentations research future sales opportunities for $80MM printing company.

Management consultant example responsibilities.

Streamline and program manage operations for end-to-end creation of all assets using Smartsheet.
Lead daily agile scrum meetings towards the end of the development phase of the project.
Monitor and control project schedule for SaaS product to achieve project deliveries in at least 95th percentile.
Lead teams in implementation of value map streaming, ISO 9000 and waste reduction in manufacturing process.
Manage functional design team activities using baseline scope document information and develop process standards in line with SDLC methodologies.
Develop light-weight (fast) proprietary cloud-base licensing engine and UI to manage and track end user subscription licenses.

Strategic marketing consultant vs management consultant skills

Common strategic marketing consultant skills

CRM, 10%
ROI, 8%
Digital Marketing, 8%
Competitive Landscape, 8%
Business Strategy, 8%
Market Research, 5%

Common management consultant skills

Healthcare, 9%
Project Management, 7%
Portfolio, 6%
Business Process, 5%
Business Strategy, 5%
Business Development, 4%

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Strategic Marketing Consultant
Strategic Marketing Consultant vs Management Consultant

Updated January 8, 2025

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