Strategic marketing consultant vs marketing consultant

The differences between strategic marketing consultants and marketing consultants can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 8-10 years to become a strategic marketing consultant, becoming a marketing consultant takes usually requires 4-6 years. Additionally, a strategic marketing consultant has an average salary of $97,347, which is higher than the $70,593 average annual salary of a marketing consultant.

The top three skills for a strategic marketing consultant include CRM, ROI and digital marketing. The most important skills for a marketing consultant are customer service, web content, and media sales.

Strategic marketing consultant vs marketing consultant overview

	Strategic Marketing Consultant	Marketing Consultant
Yearly salary	$97,347	$70,593
Hourly rate	$46.80	$33.94
Growth rate	10%	19%
Number of jobs	102,723	88,935
Job satisfaction	-	-
Most common degree	Bachelor's Degree, 73%	Bachelor's Degree, 75%
Average age	39	37
Years of experience	10	6

What does a strategic marketing consultant do?

A strategic marketing consultant researches market trends. They gather data, provide recommendations, and formulate plans based on a company's goals. They may develop new products or services to help a company expand its market shares.

What does a marketing consultant do?

A marketing consultant is responsible for utilizing their extensive retail expertise to develop strategies on how to strengthen client base and achieve better sales. Furthermore, a marketing consultant must perform research and analysis to determine opportunities for financial gains, devise plans to improve client satisfaction, assess the competition, look out for any risks, and develop its brand and image. They should also ensure that all steps taken adhere to the policies and regulations of the organization.

Strategic marketing consultant vs marketing consultant salary

Strategic marketing consultants and marketing consultants have different pay scales, as shown below.

	Strategic Marketing Consultant	Marketing Consultant
Average salary	$97,347	$70,593
Salary range	Between $55,000 And $172,000	Between $44,000 And $112,000
Highest paying City	-	Wilmington, DE
Highest paying state	-	Delaware
Best paying company	-	Meta
Best paying industry	-	Technology

Differences between strategic marketing consultant and marketing consultant education

There are a few differences between a strategic marketing consultant and a marketing consultant in terms of educational background:

	Strategic Marketing Consultant	Marketing Consultant
Most common degree	Bachelor's Degree, 73%	Bachelor's Degree, 75%
Most common major	Business	Business
Most common college	University of Georgia	University of Georgia

Strategic marketing consultant vs marketing consultant demographics

Here are the differences between strategic marketing consultants' and marketing consultants' demographics:

	Strategic Marketing Consultant	Marketing Consultant
Average age	39	37
Gender ratio	Male, 50.7% Female, 49.3%	Male, 46.0% Female, 54.0%
Race ratio	Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%	Black or African American, 5.3% Unknown, 5.0% Hispanic or Latino, 12.7% Asian, 10.8% White, 65.9% American Indian and Alaska Native, 0.1%
LGBT Percentage	10%	10%

Differences between strategic marketing consultant and marketing consultant duties and responsibilities

Strategic marketing consultant example responsibilities.

Develop and manage ROI tracking for establish marketing campaigns.
Manage food production, storage and delivery transportation logistics to satellite locations and hundreds of local catering customers.
Create and implement customized CRM software for the use of the sales department.
Leverage CRM contacts and industry association memberships to coordinate marketing/sales client development activities.
Brand equity and valuation recommendation result in proven marketing ROI quarterly reporting and process.
Design and update comprehensive database management system, advance PowerPoint presentations research future sales opportunities for $80MM printing company.

Marketing consultant example responsibilities.

Contact inbound leads using HubSpot.
Design, deploy and manage end-to-end marketing automate solutions (Pardot and Hubspot).
Work with a B2C transportation provider to manage the day-to-day tasks for web advertising campaigns.
Set and achieve target sales goals by utilizing sales strategies and CRM tools such as cold calling and Pardot.
Lead an international team of marketing professionals and graphic designers in a complete rebranding of client's website and marketing materials.
Manage online affiliate marketing tactics utilizing blogs and PPC campaigns

Strategic marketing consultant vs marketing consultant skills

Common strategic marketing consultant skills

CRM, 10%
ROI, 8%
Digital Marketing, 8%
Competitive Landscape, 8%
Business Strategy, 8%
Market Research, 5%

Common marketing consultant skills

Customer Service, 12%
Web Content, 10%
Media Sales, 10%
Digital Marketing, 8%
Marketing Campaigns, 6%
Salesforce Marketing Cloud, 4%

Strategic Marketing Consultant vs. similar jobs

Strategic Marketing Consultant related careers

Strategic Marketing Consultant related jobs

What similar roles do

Zippia Careers
Executive Management Industry
Strategic Marketing Consultant
Strategic Marketing Consultant vs Marketing Consultant

Updated January 8, 2025

Browse executive management jobs