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The differences between strategic marketing consultants and marketing coordinators can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 8-10 years to become a strategic marketing consultant, becoming a marketing coordinator takes usually requires 4-6 years. Additionally, a strategic marketing consultant has an average salary of $97,347, which is higher than the $48,326 average annual salary of a marketing coordinator.
The top three skills for a strategic marketing consultant include CRM, ROI and digital marketing. The most important skills for a marketing coordinator are digital marketing, customer service, and marketing campaigns.
| Strategic Marketing Consultant | Marketing Coordinator | |
| Yearly salary | $97,347 | $48,326 |
| Hourly rate | $46.80 | $23.23 |
| Growth rate | 10% | 19% |
| Number of jobs | 102,723 | 91,281 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 73% | Bachelor's Degree, 80% |
| Average age | 39 | 37 |
| Years of experience | 10 | 6 |
A strategic marketing consultant researches market trends. They gather data, provide recommendations, and formulate plans based on a company's goals. They may develop new products or services to help a company expand its market shares.
A marketing coordinator supports the marketing department on deciding strategies and business efforts to develop the brand image and boost customer satisfaction. Marketing coordinators' duties include assisting in advertising campaigns, scheduling promotional events, monitoring sales status, researching current market trends, maintaining a record of existing and potential clients, and contributing ideas to improve the brand's profitability. A marketing coordinator must have excellent critical thinking and writing skills to help with the creation of social media advertisements and marketing content. It also requires impressive time-management and multi-tasking skills, especially on meeting deadlines and making adjustments on the initial plans as needed.
Strategic marketing consultants and marketing coordinators have different pay scales, as shown below.
| Strategic Marketing Consultant | Marketing Coordinator | |
| Average salary | $97,347 | $48,326 |
| Salary range | Between $55,000 And $172,000 | Between $34,000 And $67,000 |
| Highest paying City | - | New York, NY |
| Highest paying state | - | New Jersey |
| Best paying company | - | Keller Williams Capital Properties |
| Best paying industry | - | Technology |
There are a few differences between a strategic marketing consultant and a marketing coordinator in terms of educational background:
| Strategic Marketing Consultant | Marketing Coordinator | |
| Most common degree | Bachelor's Degree, 73% | Bachelor's Degree, 80% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between strategic marketing consultants' and marketing coordinators' demographics:
| Strategic Marketing Consultant | Marketing Coordinator | |
| Average age | 39 | 37 |
| Gender ratio | Male, 50.7% Female, 49.3% | Male, 27.4% Female, 72.6% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 5.2% Unknown, 5.0% Hispanic or Latino, 12.4% Asian, 10.1% White, 67.2% American Indian and Alaska Native, 0.1% |
| LGBT Percentage | 10% | 10% |