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The differences between strategic planning directors and marketing directors can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a strategic planning director and a marketing director. Additionally, a strategic planning director has an average salary of $142,172, which is higher than the $114,906 average annual salary of a marketing director.
The top three skills for a strategic planning director include project management, business development and financial models. The most important skills for a marketing director are digital marketing, marketing campaigns, and market research.
| Strategic Planning Director | Marketing Director | |
| Yearly salary | $142,172 | $114,906 |
| Hourly rate | $68.35 | $55.24 |
| Growth rate | 10% | 10% |
| Number of jobs | 59,153 | 93,503 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 69% | Bachelor's Degree, 76% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
A strategic planning director is responsible for overseeing the organization's operations and processes to identify strategic initiatives that would drive the company to its long-term growth and development. Strategic planning directors identify business opportunities that would generate more revenue resources and profits by conducting data and statistical analysis with the current industry trends. They also monitor sales and marketing activities to ensure the efficient delivery of promotional campaigns on various market platforms. A strategic planning director must have excellent communication skills, especially in negotiating contracts with clients and maintaining a long-lasting business relationship.
Marketing directors are responsible for the overall branding and marketing direction of the company. They are in charge of identifying goals and strategies related to marketing. They create strategies that cater to the target market of the organization's products and services to help with sales. They lead the company's marketing department and create the company's brand promise. They ensure that all marketing collateral is in line with the rest of the marketing campaigns of the organization. They should be updated on all the current trends in the marketing world.
Strategic planning directors and marketing directors have different pay scales, as shown below.
| Strategic Planning Director | Marketing Director | |
| Average salary | $142,172 | $114,906 |
| Salary range | Between $94,000 And $214,000 | Between $68,000 And $193,000 |
| Highest paying City | San Francisco, CA | San Francisco, CA |
| Highest paying state | Oregon | California |
| Best paying company | Meta | Brookfield Properties |
| Best paying industry | Manufacturing | Manufacturing |
There are a few differences between a strategic planning director and a marketing director in terms of educational background:
| Strategic Planning Director | Marketing Director | |
| Most common degree | Bachelor's Degree, 69% | Bachelor's Degree, 76% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between strategic planning directors' and marketing directors' demographics:
| Strategic Planning Director | Marketing Director | |
| Average age | 39 | 39 |
| Gender ratio | Male, 71.1% Female, 28.9% | Male, 46.7% Female, 53.3% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |