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The differences between strategic planning directors and marketing managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a strategic planning director and a marketing manager. Additionally, a strategic planning director has an average salary of $142,172, which is higher than the $104,550 average annual salary of a marketing manager.
The top three skills for a strategic planning director include project management, business development and financial models. The most important skills for a marketing manager are digital marketing, marketing campaigns, and project management.
| Strategic Planning Director | Marketing Manager | |
| Yearly salary | $142,172 | $104,550 |
| Hourly rate | $68.35 | $50.26 |
| Growth rate | 10% | 10% |
| Number of jobs | 59,153 | 89,627 |
| Job satisfaction | - | 3 |
| Most common degree | Bachelor's Degree, 69% | Bachelor's Degree, 75% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
A strategic planning director is responsible for overseeing the organization's operations and processes to identify strategic initiatives that would drive the company to its long-term growth and development. Strategic planning directors identify business opportunities that would generate more revenue resources and profits by conducting data and statistical analysis with the current industry trends. They also monitor sales and marketing activities to ensure the efficient delivery of promotional campaigns on various market platforms. A strategic planning director must have excellent communication skills, especially in negotiating contracts with clients and maintaining a long-lasting business relationship.
Marketing managers are experienced employees who oversee the marketing department of the organization. They manage activities such as marketing campaigns, social media postings, company branding, and other strategic marketing activities. They provide strategic direction and come up with departmental goals. They also provide proper training for employees in the department to ensure that they have a deep understanding of its marketing tools. Marketing managers should be creative, should have good interpersonal skills, and should be flexible.
Strategic planning directors and marketing managers have different pay scales, as shown below.
| Strategic Planning Director | Marketing Manager | |
| Average salary | $142,172 | $104,550 |
| Salary range | Between $94,000 And $214,000 | Between $71,000 And $153,000 |
| Highest paying City | San Francisco, CA | Menlo Park, CA |
| Highest paying state | Oregon | California |
| Best paying company | Meta | Meta |
| Best paying industry | Manufacturing | Technology |
There are a few differences between a strategic planning director and a marketing manager in terms of educational background:
| Strategic Planning Director | Marketing Manager | |
| Most common degree | Bachelor's Degree, 69% | Bachelor's Degree, 75% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between strategic planning directors' and marketing managers' demographics:
| Strategic Planning Director | Marketing Manager | |
| Average age | 39 | 39 |
| Gender ratio | Male, 71.1% Female, 28.9% | Male, 44.4% Female, 55.6% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |