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The differences between strategic planning directors and senior directors of marketing can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a strategic planning director and a senior director of marketing. Additionally, a senior director of marketing has an average salary of $159,916, which is higher than the $142,172 average annual salary of a strategic planning director.
The top three skills for a strategic planning director include project management, business development and financial models. The most important skills for a senior director of marketing are digital marketing, email marketing, and SR.
| Strategic Planning Director | Senior Director Of Marketing | |
| Yearly salary | $142,172 | $159,916 |
| Hourly rate | $68.35 | $76.88 |
| Growth rate | 10% | 10% |
| Number of jobs | 59,153 | 106,180 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 69% | Bachelor's Degree, 75% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
A strategic planning director is responsible for overseeing the organization's operations and processes to identify strategic initiatives that would drive the company to its long-term growth and development. Strategic planning directors identify business opportunities that would generate more revenue resources and profits by conducting data and statistical analysis with the current industry trends. They also monitor sales and marketing activities to ensure the efficient delivery of promotional campaigns on various market platforms. A strategic planning director must have excellent communication skills, especially in negotiating contracts with clients and maintaining a long-lasting business relationship.
A Senior Director of Marketing supervises all marketing operations of the company. They are also responsible for developing objectives and policies for the sales and marketing departments.
Strategic planning directors and senior directors of marketing have different pay scales, as shown below.
| Strategic Planning Director | Senior Director Of Marketing | |
| Average salary | $142,172 | $159,916 |
| Salary range | Between $94,000 And $214,000 | Between $112,000 And $226,000 |
| Highest paying City | San Francisco, CA | San Francisco, CA |
| Highest paying state | Oregon | California |
| Best paying company | Meta | Washington Prime Group |
| Best paying industry | Manufacturing | Media |
There are a few differences between a strategic planning director and a senior director of marketing in terms of educational background:
| Strategic Planning Director | Senior Director Of Marketing | |
| Most common degree | Bachelor's Degree, 69% | Bachelor's Degree, 75% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between strategic planning directors' and senior directors of marketing' demographics:
| Strategic Planning Director | Senior Director Of Marketing | |
| Average age | 39 | 39 |
| Gender ratio | Male, 71.1% Female, 28.9% | Male, 57.9% Female, 42.1% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |