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The differences between vice presidents, merchandising and store managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 4-6 years to become both a vice president, merchandising and a store manager. Additionally, a vice president, merchandising has an average salary of $194,178, which is higher than the $46,950 average annual salary of a store manager.
The top three skills for a vice president, merchandising include apparel, sales growth and gross margin. The most important skills for a store manager are store management, retail store, and customer service.
| Vice President, Merchandising | Store Manager | |
| Yearly salary | $194,178 | $46,950 |
| Hourly rate | $93.35 | $22.57 |
| Growth rate | 6% | 6% |
| Number of jobs | 42,803 | 446,127 |
| Job satisfaction | - | 5 |
| Most common degree | Bachelor's Degree, 82% | Bachelor's Degree, 48% |
| Average age | 44 | 44 |
| Years of experience | 6 | 6 |
Merchandising is everything that happens from when a product is delivered to a retail store to when a shopper buys it from the shelf. A vice president of merchandising promotes the services and products of their company at events like exhibits, concerts, or retail outlets. They are tasked with creating plans for the introduction and promotion of new products based on customer research. Also, they analyze market trends and observe the behavior of competitors to develop strategies for product promotion.
A store manager is responsible for monitoring the daily operations, making sure of its smooth and efficient performance with the best services provided to the customers. Store managers' duty also includes tracking the budget of the store to ensure that all expenses are meeting the sales goals. A store manager must also be able to plan and share strategies to boost sales performance and provide the needed support for the employees by communicating with them regularly, listening on suggestions, and taking necessary actions for complaints as required.
Vice presidents, merchandising and store managers have different pay scales, as shown below.
| Vice President, Merchandising | Store Manager | |
| Average salary | $194,178 | $46,950 |
| Salary range | Between $131,000 And $286,000 | Between $30,000 And $73,000 |
| Highest paying City | Seattle, WA | Washington, DC |
| Highest paying state | Alaska | Delaware |
| Best paying company | Altar'd State | Meta |
| Best paying industry | Retail | Manufacturing |
There are a few differences between a vice president, merchandising and a store manager in terms of educational background:
| Vice President, Merchandising | Store Manager | |
| Most common degree | Bachelor's Degree, 82% | Bachelor's Degree, 48% |
| Most common major | Business | Business |
| Most common college | University of Pennsylvania | University of Pennsylvania |
Here are the differences between vice presidents, merchandising' and store managers' demographics:
| Vice President, Merchandising | Store Manager | |
| Average age | 44 | 44 |
| Gender ratio | Male, 65.0% Female, 35.0% | Male, 51.2% Female, 48.8% |
| Race ratio | Black or African American, 6.2% Unknown, 4.3% Hispanic or Latino, 15.4% Asian, 6.4% White, 67.1% American Indian and Alaska Native, 0.5% | Black or African American, 6.1% Unknown, 4.3% Hispanic or Latino, 15.1% Asian, 6.3% White, 67.6% American Indian and Alaska Native, 0.5% |
| LGBT Percentage | 10% | 10% |