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The differences between vice presidents, merchandising and vice president & general managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 4-6 years to become both a vice president, merchandising and a vice president & general manager. Additionally, a vice president, merchandising has an average salary of $194,178, which is higher than the $172,487 average annual salary of a vice president & general manager.
The top three skills for a vice president, merchandising include apparel, sales growth and gross margin. The most important skills for a vice president & general manager are customer service, R, and revenue growth.
| Vice President, Merchandising | Vice President & General Manager | |
| Yearly salary | $194,178 | $172,487 |
| Hourly rate | $93.35 | $82.93 |
| Growth rate | 6% | 6% |
| Number of jobs | 42,803 | 252,313 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 82% | Bachelor's Degree, 72% |
| Average age | 44 | 44 |
| Years of experience | 6 | 6 |
Merchandising is everything that happens from when a product is delivered to a retail store to when a shopper buys it from the shelf. A vice president of merchandising promotes the services and products of their company at events like exhibits, concerts, or retail outlets. They are tasked with creating plans for the introduction and promotion of new products based on customer research. Also, they analyze market trends and observe the behavior of competitors to develop strategies for product promotion.
A vice president and general manager's role is to implement policies and regulations while overseeing the business operations. Typically, it is their primary responsibility to devise training programs that would produce more efficient workforce members, create new strategies to boost sales and customer satisfaction, and participate in budget and goals creation. They mainly report to high-ranking officials such as the president and board members. Furthermore, a vice president and general manager may perform clerical tasks such as preparing progress reports and presentations, managing schedules, and responding to correspondence.
Vice presidents, merchandising and vice president & general managers have different pay scales, as shown below.
| Vice President, Merchandising | Vice President & General Manager | |
| Average salary | $194,178 | $172,487 |
| Salary range | Between $131,000 And $286,000 | Between $108,000 And $273,000 |
| Highest paying City | Seattle, WA | San Francisco, CA |
| Highest paying state | Alaska | Massachusetts |
| Best paying company | Altar'd State | |
| Best paying industry | Retail | Media |
There are a few differences between a vice president, merchandising and a vice president & general manager in terms of educational background:
| Vice President, Merchandising | Vice President & General Manager | |
| Most common degree | Bachelor's Degree, 82% | Bachelor's Degree, 72% |
| Most common major | Business | Business |
| Most common college | University of Pennsylvania | University of Pennsylvania |
Here are the differences between vice presidents, merchandising' and vice president & general managers' demographics:
| Vice President, Merchandising | Vice President & General Manager | |
| Average age | 44 | 44 |
| Gender ratio | Male, 65.0% Female, 35.0% | Male, 89.1% Female, 10.9% |
| Race ratio | Black or African American, 6.2% Unknown, 4.3% Hispanic or Latino, 15.4% Asian, 6.4% White, 67.1% American Indian and Alaska Native, 0.5% | Black or African American, 6.1% Unknown, 4.3% Hispanic or Latino, 14.9% Asian, 6.3% White, 67.9% American Indian and Alaska Native, 0.5% |
| LGBT Percentage | 10% | 10% |