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The differences between vice president research and marketing consultants can be seen in a few details. Each job has different responsibilities and duties. It typically takes 4-6 years to become both a vice president research and a marketing consultant. Additionally, a vice president research has an average salary of $157,723, which is higher than the $70,593 average annual salary of a marketing consultant.
The top three skills for a vice president research include portfolio, market research and risk management. The most important skills for a marketing consultant are customer service, web content, and media sales.
| Vice President Research | Marketing Consultant | |
| Yearly salary | $157,723 | $70,593 |
| Hourly rate | $75.83 | $33.94 |
| Growth rate | 19% | 19% |
| Number of jobs | 78,530 | 88,935 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 62% | Bachelor's Degree, 75% |
| Average age | 37 | 37 |
| Years of experience | 6 | 6 |
A vice-president of research is one of the company's leaders who focuses on developing research strategies to obtain the best results. The research vice president works on creating an environment suitable for research that is operated by qualified individuals. The research vice president also communicates with research patrons to inform them of daily activities and research progress. Aside from this, the vice president constantly develops new methods for improving research and get advice from authorities on recommended upgrades in strategies and equipment.
A marketing consultant is responsible for utilizing their extensive retail expertise to develop strategies on how to strengthen client base and achieve better sales. Furthermore, a marketing consultant must perform research and analysis to determine opportunities for financial gains, devise plans to improve client satisfaction, assess the competition, look out for any risks, and develop its brand and image. They should also ensure that all steps taken adhere to the policies and regulations of the organization.
Vice president research and marketing consultants have different pay scales, as shown below.
| Vice President Research | Marketing Consultant | |
| Average salary | $157,723 | $70,593 |
| Salary range | Between $107,000 And $231,000 | Between $44,000 And $112,000 |
| Highest paying City | San Francisco, CA | Wilmington, DE |
| Highest paying state | Delaware | Delaware |
| Best paying company | Practice Fusion | Meta |
| Best paying industry | Finance | Technology |
There are a few differences between a vice president research and a marketing consultant in terms of educational background:
| Vice President Research | Marketing Consultant | |
| Most common degree | Bachelor's Degree, 62% | Bachelor's Degree, 75% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between vice president research' and marketing consultants' demographics:
| Vice President Research | Marketing Consultant | |
| Average age | 37 | 37 |
| Gender ratio | Male, 67.5% Female, 32.5% | Male, 46.0% Female, 54.0% |
| Race ratio | Black or African American, 5.1% Unknown, 5.0% Hispanic or Latino, 12.2% Asian, 11.6% White, 65.9% American Indian and Alaska Native, 0.1% | Black or African American, 5.3% Unknown, 5.0% Hispanic or Latino, 12.7% Asian, 10.8% White, 65.9% American Indian and Alaska Native, 0.1% |
| LGBT Percentage | 10% | 10% |