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The differences between vice president research and marketing coordinators can be seen in a few details. Each job has different responsibilities and duties. It typically takes 4-6 years to become both a vice president research and a marketing coordinator. Additionally, a vice president research has an average salary of $157,723, which is higher than the $48,326 average annual salary of a marketing coordinator.
The top three skills for a vice president research include portfolio, market research and risk management. The most important skills for a marketing coordinator are digital marketing, customer service, and marketing campaigns.
| Vice President Research | Marketing Coordinator | |
| Yearly salary | $157,723 | $48,326 |
| Hourly rate | $75.83 | $23.23 |
| Growth rate | 19% | 19% |
| Number of jobs | 78,530 | 91,281 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 62% | Bachelor's Degree, 80% |
| Average age | 37 | 37 |
| Years of experience | 6 | 6 |
A vice-president of research is one of the company's leaders who focuses on developing research strategies to obtain the best results. The research vice president works on creating an environment suitable for research that is operated by qualified individuals. The research vice president also communicates with research patrons to inform them of daily activities and research progress. Aside from this, the vice president constantly develops new methods for improving research and get advice from authorities on recommended upgrades in strategies and equipment.
A marketing coordinator supports the marketing department on deciding strategies and business efforts to develop the brand image and boost customer satisfaction. Marketing coordinators' duties include assisting in advertising campaigns, scheduling promotional events, monitoring sales status, researching current market trends, maintaining a record of existing and potential clients, and contributing ideas to improve the brand's profitability. A marketing coordinator must have excellent critical thinking and writing skills to help with the creation of social media advertisements and marketing content. It also requires impressive time-management and multi-tasking skills, especially on meeting deadlines and making adjustments on the initial plans as needed.
Vice president research and marketing coordinators have different pay scales, as shown below.
| Vice President Research | Marketing Coordinator | |
| Average salary | $157,723 | $48,326 |
| Salary range | Between $107,000 And $231,000 | Between $34,000 And $67,000 |
| Highest paying City | San Francisco, CA | New York, NY |
| Highest paying state | Delaware | New Jersey |
| Best paying company | Practice Fusion | Keller Williams Capital Properties |
| Best paying industry | Finance | Technology |
There are a few differences between a vice president research and a marketing coordinator in terms of educational background:
| Vice President Research | Marketing Coordinator | |
| Most common degree | Bachelor's Degree, 62% | Bachelor's Degree, 80% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between vice president research' and marketing coordinators' demographics:
| Vice President Research | Marketing Coordinator | |
| Average age | 37 | 37 |
| Gender ratio | Male, 67.5% Female, 32.5% | Male, 27.4% Female, 72.6% |
| Race ratio | Black or African American, 5.1% Unknown, 5.0% Hispanic or Latino, 12.2% Asian, 11.6% White, 65.9% American Indian and Alaska Native, 0.1% | Black or African American, 5.2% Unknown, 5.0% Hispanic or Latino, 12.4% Asian, 10.1% White, 67.2% American Indian and Alaska Native, 0.1% |
| LGBT Percentage | 10% | 10% |