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Vice president research vs marketing specialist

The differences between vice president research and marketing specialists can be seen in a few details. Each job has different responsibilities and duties. It typically takes 4-6 years to become both a vice president research and a marketing specialist. Additionally, a vice president research has an average salary of $157,723, which is higher than the $54,942 average annual salary of a marketing specialist.

The top three skills for a vice president research include portfolio, market research and risk management. The most important skills for a marketing specialist are digital marketing, marketing campaigns, and project management.

Vice president research vs marketing specialist overview

Vice President ResearchMarketing Specialist
Yearly salary$157,723$54,942
Hourly rate$75.83$26.41
Growth rate19%19%
Number of jobs78,53087,145
Job satisfaction--
Most common degreeBachelor's Degree, 62%Bachelor's Degree, 78%
Average age3737
Years of experience66

What does a vice president research do?

A vice-president of research is one of the company's leaders who focuses on developing research strategies to obtain the best results. The research vice president works on creating an environment suitable for research that is operated by qualified individuals. The research vice president also communicates with research patrons to inform them of daily activities and research progress. Aside from this, the vice president constantly develops new methods for improving research and get advice from authorities on recommended upgrades in strategies and equipment.

What does a marketing specialist do?

A marketing specialist's primary responsibility revolves around conducting thorough market research and analysis to acquire extensive knowledge and understanding of a brand and how it will work in the consumer market. They must determine and come up with strategies and utilize this to develop various programs or campaigns that would be vital in bringing more awareness to the brand, thus boosting sales and improving client base. Furthermore, a marketing specialist must also use their expertise to figure out new opportunities and trends that will work for the company.

Vice president research vs marketing specialist salary

Vice president research and marketing specialists have different pay scales, as shown below.

Vice President ResearchMarketing Specialist
Average salary$157,723$54,942
Salary rangeBetween $107,000 And $231,000Between $36,000 And $82,000
Highest paying CitySan Francisco, CASeattle, WA
Highest paying stateDelawareWashington
Best paying companyPractice FusionGoogle
Best paying industryFinanceTechnology

Differences between vice president research and marketing specialist education

There are a few differences between a vice president research and a marketing specialist in terms of educational background:

Vice President ResearchMarketing Specialist
Most common degreeBachelor's Degree, 62%Bachelor's Degree, 78%
Most common majorBusinessBusiness
Most common collegeUniversity of GeorgiaUniversity of Georgia

Vice president research vs marketing specialist demographics

Here are the differences between vice president research' and marketing specialists' demographics:

Vice President ResearchMarketing Specialist
Average age3737
Gender ratioMale, 67.5% Female, 32.5%Male, 35.5% Female, 64.5%
Race ratioBlack or African American, 5.1% Unknown, 5.0% Hispanic or Latino, 12.2% Asian, 11.6% White, 65.9% American Indian and Alaska Native, 0.1%Black or African American, 5.2% Unknown, 5.0% Hispanic or Latino, 12.5% Asian, 11.2% White, 65.9% American Indian and Alaska Native, 0.1%
LGBT Percentage10%10%

Differences between vice president research and marketing specialist duties and responsibilities

Vice president research example responsibilities.

  • Lead customer and competitor research, functional acquisition due diligence, and portfolio management of existing products/services and new investments.
  • Assimilate consumption-based planning and analysis; review in-depth data on business performance analytics for insight into specific network programming trends.
  • Create budgetary protocol and project proposals that are successfully implement by Bloomberg.

Marketing specialist example responsibilities.

  • Manage company twitter feed, posting new requisitions and articles of interest.
  • Generate leads, create property postings, social media (Instagram, Facebook, etc . )
  • Manage PPC campaigns, including SEM budgeting, writing ad copy, keyword selection (incl.
  • Manage end-to- end process for the brand brochure including creative brief development, copywriting, proofreading and executive approvals.
  • Manage LinkedIn client group by promoting conversations, approving user requests to join and posting company updates and relevant content.
  • Accomplish in presentation, negotiation, and closing with demonstrate talent for establishing positive rapport and instilling client confidence and loyalty.
  • Show more

Vice president research vs marketing specialist skills

Common vice president research skills
  • Portfolio, 8%
  • Market Research, 7%
  • Risk Management, 4%
  • Research Projects, 4%
  • Macro, 4%
  • Business Development, 3%
Common marketing specialist skills
  • Digital Marketing, 13%
  • Marketing Campaigns, 6%
  • Project Management, 5%
  • Email Marketing, 4%
  • PowerPoint, 4%
  • Customer Service, 4%

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