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The differences between account planners and marketing assistants can be seen in a few details. Each job has different responsibilities and duties. It typically takes 4-6 years to become both an account planner and a marketing assistant. Additionally, an account planner has an average salary of $71,823, which is higher than the $39,442 average annual salary of a marketing assistant.
The top three skills for an account planner include digital marketing, media sales and nielsen. The most important skills for a marketing assistant are customer service, marketing campaigns, and facebook.
| Account Planner | Marketing Assistant | |
| Yearly salary | $71,823 | $39,442 |
| Hourly rate | $34.53 | $18.96 |
| Growth rate | 19% | 19% |
| Number of jobs | 82,798 | 77,611 |
| Job satisfaction | - | 3 |
| Most common degree | Bachelor's Degree, 82% | Bachelor's Degree, 77% |
| Average age | 37 | 37 |
| Years of experience | 6 | 6 |
An account planner is someone who works primarily with clients on how to improve their accounts, sales strategy, and marketing. The account planner creates, develops, and maintains clients' accounts to increase sales and make them profitable. Included in an account planner's task is to monitor competition, determine problems in the actual marketing campaign, provide insight into the market's status, and offer suggestions on how to improve. The account planner also communicates directly with the client and actively works with them to achieve success.
A marketing assistant's general responsibility is to support the marketing programs and campaigns by sharing recommendations and useful insights to improve the brand's image. Marketing assistants' duties also include reaching out to other personnel for necessary files needed on promotional advertisements, assist the team in creating designs and developing content, publishing brochures for potential clients, analyzing sales reports, and researching the current market trends. A marketing assistant should have excellent organizational and time-management skills to meet deadlines and perform various tasks as required.
Account planners and marketing assistants have different pay scales, as shown below.
| Account Planner | Marketing Assistant | |
| Average salary | $71,823 | $39,442 |
| Salary range | Between $48,000 And $107,000 | Between $28,000 And $55,000 |
| Highest paying City | Harrison, NY | Jersey City, NJ |
| Highest paying state | Delaware | New Jersey |
| Best paying company | ||
| Best paying industry | Professional | Finance |
There are a few differences between an account planner and a marketing assistant in terms of educational background:
| Account Planner | Marketing Assistant | |
| Most common degree | Bachelor's Degree, 82% | Bachelor's Degree, 77% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between account planners' and marketing assistants' demographics:
| Account Planner | Marketing Assistant | |
| Average age | 37 | 37 |
| Gender ratio | Male, 38.6% Female, 61.4% | Male, 27.0% Female, 73.0% |
| Race ratio | Black or African American, 5.0% Unknown, 5.0% Hispanic or Latino, 12.0% Asian, 13.2% White, 64.7% American Indian and Alaska Native, 0.1% | Black or African American, 5.2% Unknown, 5.0% Hispanic or Latino, 12.4% Asian, 11.8% White, 65.5% American Indian and Alaska Native, 0.1% |
| LGBT Percentage | 10% | 10% |