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The differences between account planners and marketing consultants can be seen in a few details. Each job has different responsibilities and duties. It typically takes 4-6 years to become both an account planner and a marketing consultant. Additionally, an account planner has an average salary of $71,823, which is higher than the $70,593 average annual salary of a marketing consultant.
The top three skills for an account planner include digital marketing, media sales and nielsen. The most important skills for a marketing consultant are customer service, web content, and media sales.
| Account Planner | Marketing Consultant | |
| Yearly salary | $71,823 | $70,593 |
| Hourly rate | $34.53 | $33.94 |
| Growth rate | 19% | 19% |
| Number of jobs | 82,798 | 88,935 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 82% | Bachelor's Degree, 75% |
| Average age | 37 | 37 |
| Years of experience | 6 | 6 |
An account planner is someone who works primarily with clients on how to improve their accounts, sales strategy, and marketing. The account planner creates, develops, and maintains clients' accounts to increase sales and make them profitable. Included in an account planner's task is to monitor competition, determine problems in the actual marketing campaign, provide insight into the market's status, and offer suggestions on how to improve. The account planner also communicates directly with the client and actively works with them to achieve success.
A marketing consultant is responsible for utilizing their extensive retail expertise to develop strategies on how to strengthen client base and achieve better sales. Furthermore, a marketing consultant must perform research and analysis to determine opportunities for financial gains, devise plans to improve client satisfaction, assess the competition, look out for any risks, and develop its brand and image. They should also ensure that all steps taken adhere to the policies and regulations of the organization.
Account planners and marketing consultants have different pay scales, as shown below.
| Account Planner | Marketing Consultant | |
| Average salary | $71,823 | $70,593 |
| Salary range | Between $48,000 And $107,000 | Between $44,000 And $112,000 |
| Highest paying City | Harrison, NY | Wilmington, DE |
| Highest paying state | Delaware | Delaware |
| Best paying company | Meta | |
| Best paying industry | Professional | Technology |
There are a few differences between an account planner and a marketing consultant in terms of educational background:
| Account Planner | Marketing Consultant | |
| Most common degree | Bachelor's Degree, 82% | Bachelor's Degree, 75% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between account planners' and marketing consultants' demographics:
| Account Planner | Marketing Consultant | |
| Average age | 37 | 37 |
| Gender ratio | Male, 38.6% Female, 61.4% | Male, 46.0% Female, 54.0% |
| Race ratio | Black or African American, 5.0% Unknown, 5.0% Hispanic or Latino, 12.0% Asian, 13.2% White, 64.7% American Indian and Alaska Native, 0.1% | Black or African American, 5.3% Unknown, 5.0% Hispanic or Latino, 12.7% Asian, 10.8% White, 65.9% American Indian and Alaska Native, 0.1% |
| LGBT Percentage | 10% | 10% |