Advertising manager vs marketing program manager

The differences between advertising managers and marketing program managers can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 4-6 years to become an advertising manager, becoming a marketing program manager takes usually requires 8-10 years. Additionally, an advertising manager has an average salary of $93,050, which is higher than the $86,807 average annual salary of a marketing program manager.

The top three skills for an advertising manager include digital marketing, marketing campaigns and SEO. The most important skills for a marketing program manager are digital marketing, project management, and marketing campaigns.

Advertising manager vs marketing program manager overview

	Advertising Manager	Marketing Program Manager
Yearly salary	$93,050	$86,807
Hourly rate	$44.74	$41.73
Growth rate	10%	10%
Number of jobs	43,083	173,228
Job satisfaction	-	-
Most common degree	Bachelor's Degree, 77%	Bachelor's Degree, 78%
Average age	39	39
Years of experience	6	10

What does an advertising manager do?

Advertising managers are executive professionals who work closely with the advertising team to create and implement advertising media to create effective promotional and advertising campaigns for an organization. Advertising managers are required to negotiate advertising contracts for various advertising campaigns such as print media, online ads, radio, or television. They must identify new strategies so that they can maximize brand visibility. Advertising managers must also monitor the results of their advertising campaigns to determine their effectiveness and cost-benefit ratio.

What does a marketing program manager do?

The job of marketing program managers is to create marketing campaigns for a company's programs and products. They often work closely with the sales and advertising managers and assist in developing pricing strategy and monitoring marketing trends. As a marketing program manager, you are responsible for implementing programs that aim to maximize business revenue. Other duties may include maintaining the segmentation of marketing database, participating in the evaluation of marketing technology, and analyzing the performance of webinars, emails, and campaigns.

Advertising manager vs marketing program manager salary

Advertising managers and marketing program managers have different pay scales, as shown below.

	Advertising Manager	Marketing Program Manager
Average salary	$93,050	$86,807
Salary range	Between $61,000 And $141,000	Between $64,000 And $116,000
Highest paying City	Burlingame, CA	San Francisco, CA
Highest paying state	Nevada	California
Best paying company	Apple	Meta
Best paying industry	Finance	Transportation

Differences between advertising manager and marketing program manager education

There are a few differences between an advertising manager and a marketing program manager in terms of educational background:

	Advertising Manager	Marketing Program Manager
Most common degree	Bachelor's Degree, 77%	Bachelor's Degree, 78%
Most common major	Business	Business
Most common college	Northwestern University	University of Georgia

Advertising manager vs marketing program manager demographics

Here are the differences between advertising managers' and marketing program managers' demographics:

	Advertising Manager	Marketing Program Manager
Average age	39	39
Gender ratio	Male, 43.4% Female, 56.6%	Male, 38.7% Female, 61.3%
Race ratio	Black or African American, 3.4% Unknown, 4.7% Hispanic or Latino, 11.9% Asian, 7.6% White, 72.0% American Indian and Alaska Native, 0.4%	Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage	10%	10%

Differences between advertising manager and marketing program manager duties and responsibilities

Advertising manager example responsibilities.

Design and manage CRM, email marketing and database systems for B2B and B2C environment.
Manage all advertising and product reselling opportunities, represent the company at trade shows and handle SEO.
Lead corporate rebranding efforts to reflect proprietary technology and high-end international market.
Work with NYC base advertising and media agencies.
Build and maintain company work portfolio and Facebook page.
Test and expand marketing programs to include content seeding, and SEM.

Marketing program manager example responsibilities.

Achieve designation as a center of excellence with manage care organizations, Medicare and Medicaid.
Manage RFP solicitation and response process.
Manage multiple initiatives using digital media, SEM, social media, inbound marketing and content distribution channels.
Manage MarCom programs with $250K annual budget for Philips HeartStart automate external defibrillator (a) business unit.
Manage major CRM implementation project for global aerospace company.
Lead marketing operations include integrating and administering Salesforce, HubSpot, InsideSales.com, and RainKing processes and mechanics.

Advertising manager vs marketing program manager skills

Common advertising manager skills

Digital Marketing, 13%
Marketing Campaigns, 10%
SEO, 8%
PPC, 8%
SEM, 8%
Facebook, 6%

Common marketing program manager skills

Digital Marketing, 14%
Project Management, 7%
Marketing Campaigns, 6%
B2B Marketing, 5%
Integrated Marketing, 5%
Salesforce, 3%

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Advertising Manager
Advertising Manager vs Marketing Program Manager

Updated January 8, 2025

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