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The differences between advertising specialists and advertising account executives can be seen in a few details. Each job has different responsibilities and duties. It typically takes 2-4 years to become both an advertising specialist and an advertising account executive. Additionally, an advertising account executive has an average salary of $62,123, which is higher than the $50,237 average annual salary of an advertising specialist.
The top three skills for an advertising specialist include digital marketing, google analytics and google adwords. The most important skills for an advertising account executive are media sales, CRM, and client relationships.
| Advertising Specialist | Advertising Account Executive | |
| Yearly salary | $50,237 | $62,123 |
| Hourly rate | $24.15 | $29.87 |
| Growth rate | -8% | -8% |
| Number of jobs | 29,779 | 117,707 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 72% | Bachelor's Degree, 78% |
| Average age | 44 | 44 |
| Years of experience | 4 | 4 |
The advertising specialist is responsible for leading the advertising agency by creating and developing advertising campaigns and coordinating with clients. An advertising specialist is good at pitching new accounts, managing different project accounts, and collaborating ideas to creative teams. They specialize in a wide range of several advertising channels with television, radio, newspapers, magazines, and digital platforms. In addition, part of their task is to deliver custom-fit presentations to current and prospective clients in order to gain new business and drive revenue.
An advertising account executive serves as the clients' primary point of contact when coordinating with the advertising team. Mainly responsible for managing client accounts, an advertising account executive must identify the clients' advertising needs, answer inquiries, prepare and process documentation, review former campaigns, and coordinate with the clients to establish timelines, goals, and budgets. Furthermore, it is essential to assist clients every step of the way, ensuring smooth workflow and client satisfaction, all while adhering to the company's policies ad regulations.
Advertising specialists and advertising account executives have different pay scales, as shown below.
| Advertising Specialist | Advertising Account Executive | |
| Average salary | $50,237 | $62,123 |
| Salary range | Between $36,000 And $69,000 | Between $44,000 And $87,000 |
| Highest paying City | New York, NY | Redding, CA |
| Highest paying state | New York | California |
| Best paying company | Chegg | Microsoft |
| Best paying industry | - | Telecommunication |
There are a few differences between an advertising specialist and an advertising account executive in terms of educational background:
| Advertising Specialist | Advertising Account Executive | |
| Most common degree | Bachelor's Degree, 72% | Bachelor's Degree, 78% |
| Most common major | Business | Business |
| Most common college | University of Pennsylvania | University of Pennsylvania |
Here are the differences between advertising specialists' and advertising account executives' demographics:
| Advertising Specialist | Advertising Account Executive | |
| Average age | 44 | 44 |
| Gender ratio | Male, 38.1% Female, 61.9% | Male, 41.4% Female, 58.6% |
| Race ratio | Black or African American, 6.2% Unknown, 4.1% Hispanic or Latino, 13.8% Asian, 4.6% White, 70.9% American Indian and Alaska Native, 0.4% | Black or African American, 6.0% Unknown, 4.1% Hispanic or Latino, 13.3% Asian, 4.6% White, 71.6% American Indian and Alaska Native, 0.4% |
| LGBT Percentage | 10% | 10% |