Assistant director, marketing and sales vs marketing director

The differences between assistant directors, marketing and sales and marketing directors can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 4-6 years to become an assistant director, marketing and sales, becoming a marketing director takes usually requires 8-10 years. Additionally, a marketing director has an average salary of $114,906, which is higher than the $71,787 average annual salary of an assistant director, marketing and sales.

The top three skills for an assistant director, marketing and sales include trade shows, direct sales and market segments. The most important skills for a marketing director are digital marketing, marketing campaigns, and market research.

Assistant director, marketing and sales vs marketing director overview

	Assistant Director, Marketing And Sales	Marketing Director
Yearly salary	$71,787	$114,906
Hourly rate	$34.51	$55.24
Growth rate	19%	10%
Number of jobs	99,363	93,503
Job satisfaction	-	-
Most common degree	Bachelor's Degree, 73%	Bachelor's Degree, 76%
Average age	37	39
Years of experience	6	10

Assistant director, marketing and sales vs marketing director salary

Assistant directors, marketing and sales and marketing directors have different pay scales, as shown below.

	Assistant Director, Marketing And Sales	Marketing Director
Average salary	$71,787	$114,906
Salary range	Between $52,000 And $97,000	Between $68,000 And $193,000
Highest paying City	-	San Francisco, CA
Highest paying state	-	California
Best paying company	-	Brookfield Properties
Best paying industry	-	Manufacturing

Differences between assistant director, marketing and sales and marketing director education

There are a few differences between an assistant director, marketing and sales and a marketing director in terms of educational background:

	Assistant Director, Marketing And Sales	Marketing Director
Most common degree	Bachelor's Degree, 73%	Bachelor's Degree, 76%
Most common major	Business	Business
Most common college	University of Southern California	University of Georgia

Assistant director, marketing and sales vs marketing director demographics

Here are the differences between assistant directors, marketing and sales' and marketing directors' demographics:

	Assistant Director, Marketing And Sales	Marketing Director
Average age	37	39
Gender ratio	Male, 51.4% Female, 48.6%	Male, 46.7% Female, 53.3%
Race ratio	Black or African American, 5.1% Unknown, 5.0% Hispanic or Latino, 12.1% Asian, 10.7% White, 67.0% American Indian and Alaska Native, 0.1%	Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage	10%	10%

Differences between assistant director, marketing and sales and marketing director duties and responsibilities

Assistant director, marketing and sales example responsibilities.

Maximize ROI by establishing, executing and managing online advertising and promotional campaigns.
Generate payroll, recruit, interview and hire staff for front desk and housekeeping.
Develop and implement proven growth strategies to continually drive sales and effectively improve and track marketing efforts in a very-weak economy.
Design collateral for production and distribution of promotional pieces, fan giveaways, social media and email marketing.
Coordinate the design and production of marketing tools including advertisements, promotionalitems and giveaways.
Coordinate the creation of PowerPoint presentations and relate material to support the organization's marketing efforts to external and internal customers.

Marketing director example responsibilities.

Manage staging of NCAA athletics events.
Manage RFP, RFI & SOQ process; track, analyze and report on sales pipeline.
Train, manage, and develop customer service / sales team strategies and oversight of day-to-day operations.
Manage the portal website build, including PPC and search engine optimization, email broadcasts and affiliate marketing efforts.
Manage all marketing operations - recruiting, hiring, training, retaining, payroll, and continual staff education.
Utilize marketing/sales automation tools (salesforce.com, pardot.com) to help track, manage and properly distribute each individual lead.

Assistant director, marketing and sales vs marketing director skills

Common assistant director, marketing and sales skills

Trade Shows, 8%
Direct Sales, 6%
Market Segments, 6%
Press Releases, 6%
Market Research, 5%
Group Ticket Sales, 5%

Common marketing director skills

Digital Marketing, 12%
Marketing Campaigns, 6%
Market Research, 5%
Sales Strategies, 4%
Integrated Marketing, 4%
CRM, 4%

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Assistant Director, Marketing And Sales
Assistant Director, Marketing And Sales vs Marketing Director

Updated January 8, 2025

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