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The differences between assistant marketing directors and assistant marketing managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both an assistant marketing director and an assistant marketing manager. Additionally, an assistant marketing manager has an average salary of $94,094, which is higher than the $55,415 average annual salary of an assistant marketing director.
The top three skills for an assistant marketing director include digital marketing, marketing campaigns and graphic design. The most important skills for an assistant marketing manager are digital marketing, marketing campaigns, and project management.
| Assistant Marketing Director | Assistant Marketing Manager | |
| Yearly salary | $55,415 | $94,094 |
| Hourly rate | $26.64 | $45.24 |
| Growth rate | 10% | 10% |
| Number of jobs | 94,447 | 82,527 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 74% | Bachelor's Degree, 75% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
An assistant marketing director oversees the daily operations of an establishment, all while performing administrative duties to maintain an efficient workflow. Although the extent of their responsibilities depends on their company or industry of employment, it usually includes conducting market research and analyses, liaising with internal and external parties, gathering and reviewing progress reports from various teams, and coordinating with the director in handling different marketing projects and programs. Moreover, as an assistant marketing director, it is essential to lead employees while implementing company policies and regulations.
An assistant marketing manager is primarily responsible for overseeing marketing operations, reaching sales targets and boosting brand awareness. There are also instances where one must coordinate with various marketing staff to develop plans and strategies, utilize knowledge on trends to determine new opportunities, conduct marketing projects and campaigns, and produce sales forecasts from financial data. Furthermore, an assistant marketing manager may perform clerical duties such as delivering progress reports and presentations, managing schedules, and responding to calls and inquiries.
Assistant marketing directors and assistant marketing managers have different pay scales, as shown below.
| Assistant Marketing Director | Assistant Marketing Manager | |
| Average salary | $55,415 | $94,094 |
| Salary range | Between $35,000 And $86,000 | Between $64,000 And $136,000 |
| Highest paying City | San Francisco, CA | Portsmouth, VA |
| Highest paying state | California | Virginia |
| Best paying company | Moody's | General Motors |
| Best paying industry | - | Finance |
There are a few differences between an assistant marketing director and an assistant marketing manager in terms of educational background:
| Assistant Marketing Director | Assistant Marketing Manager | |
| Most common degree | Bachelor's Degree, 74% | Bachelor's Degree, 75% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between assistant marketing directors' and assistant marketing managers' demographics:
| Assistant Marketing Director | Assistant Marketing Manager | |
| Average age | 39 | 39 |
| Gender ratio | Male, 39.7% Female, 60.3% | Male, 39.0% Female, 61.0% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |