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Assistant marketing manager vs assistant director, communications

The differences between assistant marketing managers and assistant directors, communications can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 8-10 years to become an assistant marketing manager, becoming an assistant director, communications takes usually requires 4-6 years. Additionally, an assistant marketing manager has an average salary of $94,094, which is higher than the $54,965 average annual salary of an assistant director, communications.

The top three skills for an assistant marketing manager include digital marketing, marketing campaigns and project management. The most important skills for an assistant director, communications are customer service, property management, and professional development.

Assistant marketing manager vs assistant director, communications overview

Assistant Marketing ManagerAssistant Director, Communications
Yearly salary$94,094$54,965
Hourly rate$45.24$26.43
Growth rate10%3%
Number of jobs82,52736,340
Job satisfaction--
Most common degreeBachelor's Degree, 75%Bachelor's Degree, 70%
Average age3948
Years of experience106

What does an assistant marketing manager do?

An assistant marketing manager is primarily responsible for overseeing marketing operations, reaching sales targets and boosting brand awareness. There are also instances where one must coordinate with various marketing staff to develop plans and strategies, utilize knowledge on trends to determine new opportunities, conduct marketing projects and campaigns, and produce sales forecasts from financial data. Furthermore, an assistant marketing manager may perform clerical duties such as delivering progress reports and presentations, managing schedules, and responding to calls and inquiries.

What does an assistant director, communications do?

An assistant communications director is responsible for managing the communicative operations across the company, handling the dissemination of information among employees, and releasing management announcements to media platforms. Assistant communications directors draft project techniques and strategies, as well as monitoring social media contents and press releases. They also identify business opportunities by analyzing recent trends that would generate more revenue resources and increase the company's profits. An assistant communications director must have excellent communication and organizational skills, especially in assessing business information to prevent miscommunications and negative publications.

Assistant marketing manager vs assistant director, communications salary

Assistant marketing managers and assistant directors, communications have different pay scales, as shown below.

Assistant Marketing ManagerAssistant Director, Communications
Average salary$94,094$54,965
Salary rangeBetween $64,000 And $136,000Between $30,000 And $100,000
Highest paying CityPortsmouth, VABoston, MA
Highest paying stateVirginiaConnecticut
Best paying companyGeneral MotorsPace University
Best paying industryFinanceGovernment

Differences between assistant marketing manager and assistant director, communications education

There are a few differences between an assistant marketing manager and an assistant director, communications in terms of educational background:

Assistant Marketing ManagerAssistant Director, Communications
Most common degreeBachelor's Degree, 75%Bachelor's Degree, 70%
Most common majorBusinessBusiness
Most common collegeUniversity of GeorgiaUniversity of Southern California

Assistant marketing manager vs assistant director, communications demographics

Here are the differences between assistant marketing managers' and assistant directors, communications' demographics:

Assistant Marketing ManagerAssistant Director, Communications
Average age3948
Gender ratioMale, 39.0% Female, 61.0%Male, 34.1% Female, 65.9%
Race ratioBlack or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%Black or African American, 8.4% Unknown, 4.1% Hispanic or Latino, 17.2% Asian, 5.2% White, 64.5% American Indian and Alaska Native, 0.6%
LGBT Percentage10%12%

Differences between assistant marketing manager and assistant director, communications duties and responsibilities

Assistant marketing manager example responsibilities.

  • Develop and manage marketing programs and partner integration for industry marketing in government, healthcare and education markets.
  • Provide product support for customers on internet forums, Facebook and other web sites.
  • Promote and distribute content on YouTube, LinkedIn, Facebook, and other social media platforms.
  • Design and prepare presentations for sales using PowerPoint.
  • Report ROI and post-promotion analysis for all consumer promotions by utilizing syndicate data and financial analysis.
  • Perform ROI analysis to measure and evaluate effectiveness of various programs implement in national and regional accounts.
  • Show more

Assistant director, communications example responsibilities.

  • Manage and develop marketing, communication, and implementation process improvements for training curricula and the department's intranet website.
  • Increase Facebook followers from 100,000 to 300,000 by identifying and engaging supporters.
  • Engineer a statewide network of local Facebook groups that enable the campaign to easily communicate with supporters across the state.
  • Create and update an eye-catching, interactive Instagram account in order to keepall families aware of all camp activities and events.
  • Serve as representative to senior management team during community events and company spokesperson for division, including to nonprofit sector clients.
  • Develop best-in-class trade show presence that always generate positive ROI, in addition.
  • Show more

Assistant marketing manager vs assistant director, communications skills

Common assistant marketing manager skills
  • Digital Marketing, 9%
  • Marketing Campaigns, 6%
  • Project Management, 6%
  • Strong Project Management, 5%
  • Product Development, 5%
  • SEO, 4%
Common assistant director, communications skills
  • Customer Service, 13%
  • Property Management, 7%
  • Professional Development, 7%
  • Alumni, 6%
  • Photoshop, 5%
  • Graphic Design, 5%

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