Post job

Assistant marketing manager vs assistant manager

The differences between assistant marketing managers and assistant managers can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 8-10 years to become an assistant marketing manager, becoming an assistant manager takes usually requires 4-6 years. Additionally, an assistant marketing manager has an average salary of $94,094, which is higher than the $39,127 average annual salary of an assistant manager.

The top three skills for an assistant marketing manager include digital marketing, marketing campaigns and project management. The most important skills for an assistant manager are paperwork, cleanliness, and customer service.

Assistant marketing manager vs assistant manager overview

Assistant Marketing ManagerAssistant Manager
Yearly salary$94,094$39,127
Hourly rate$45.24$18.81
Growth rate10%6%
Number of jobs82,527566,132
Job satisfaction-4.5
Most common degreeBachelor's Degree, 75%Bachelor's Degree, 42%
Average age3944
Years of experience106

What does an assistant marketing manager do?

An assistant marketing manager is primarily responsible for overseeing marketing operations, reaching sales targets and boosting brand awareness. There are also instances where one must coordinate with various marketing staff to develop plans and strategies, utilize knowledge on trends to determine new opportunities, conduct marketing projects and campaigns, and produce sales forecasts from financial data. Furthermore, an assistant marketing manager may perform clerical duties such as delivering progress reports and presentations, managing schedules, and responding to calls and inquiries.

What does an assistant manager do?

An assistant manager provides assistance and support to the direct manager in ensuring that the business runs smoothly with guaranteed satisfaction. An associate manager helps organize daily projects and manages employees to make sure that tasks are being done in a timely and accurate manner. Assistant managers are also expected to develop a good relationship with the whole workforce and clients to contribute to a successful and healthy workplace. An assistant manager is also required to present practical strategies for business growth, monitor daily operations, and communicate with clients for any possible suggestions and complaints.

Assistant marketing manager vs assistant manager salary

Assistant marketing managers and assistant managers have different pay scales, as shown below.

Assistant Marketing ManagerAssistant Manager
Average salary$94,094$39,127
Salary rangeBetween $64,000 And $136,000Between $23,000 And $64,000
Highest paying CityPortsmouth, VANew York, NY
Highest paying stateVirginiaNew Jersey
Best paying companyGeneral MotorsSimpson Thacher & Bartlett
Best paying industryFinanceFinance

Differences between assistant marketing manager and assistant manager education

There are a few differences between an assistant marketing manager and an assistant manager in terms of educational background:

Assistant Marketing ManagerAssistant Manager
Most common degreeBachelor's Degree, 75%Bachelor's Degree, 42%
Most common majorBusinessBusiness
Most common collegeUniversity of GeorgiaUniversity of Georgia

Assistant marketing manager vs assistant manager demographics

Here are the differences between assistant marketing managers' and assistant managers' demographics:

Assistant Marketing ManagerAssistant Manager
Average age3944
Gender ratioMale, 39.0% Female, 61.0%Male, 42.0% Female, 58.0%
Race ratioBlack or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%Black or African American, 6.3% Unknown, 4.3% Hispanic or Latino, 15.5% Asian, 6.4% White, 67.0% American Indian and Alaska Native, 0.5%
LGBT Percentage10%10%

Differences between assistant marketing manager and assistant manager duties and responsibilities

Assistant marketing manager example responsibilities.

  • Develop and manage marketing programs and partner integration for industry marketing in government, healthcare and education markets.
  • Provide product support for customers on internet forums, Facebook and other web sites.
  • Promote and distribute content on YouTube, LinkedIn, Facebook, and other social media platforms.
  • Design and prepare presentations for sales using PowerPoint.
  • Report ROI and post-promotion analysis for all consumer promotions by utilizing syndicate data and financial analysis.
  • Perform ROI analysis to measure and evaluate effectiveness of various programs implement in national and regional accounts.
  • Show more

Assistant manager example responsibilities.

  • Manage and approve all advertising and promotional activity (weekly flyers).
  • Manage a team in order to reach daily, monthly, and yearly monetary, KPI, and loyalty goals.
  • Assist with customer service, organize employee payroll and scheduling, and manage day-to-day company responsibilities.
  • Maintain customer base by providing excellent customer service, maintaining facilities cleanliness, preparing daily reports and managing other cashiers.
  • Provide exceptional customer service by serving food and bartending during the restaurant s busiest hours of operation
  • Assist customers and operate POS register, unload stock delivery truck, stock merchandise and build displays, make bank deposits.
  • Show more

Assistant marketing manager vs assistant manager skills

Common assistant marketing manager skills
  • Digital Marketing, 9%
  • Marketing Campaigns, 6%
  • Project Management, 6%
  • Strong Project Management, 5%
  • Product Development, 5%
  • SEO, 4%
Common assistant manager skills
  • Paperwork, 10%
  • Cleanliness, 9%
  • Customer Service, 7%
  • Math, 7%
  • Basic Math, 6%
  • Payroll, 4%

Browse executive management jobs