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Assistant marketing manager vs events marketing manager

The differences between assistant marketing managers and events marketing managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both an assistant marketing manager and an events marketing manager. Additionally, an assistant marketing manager has an average salary of $94,094, which is higher than the $80,575 average annual salary of an events marketing manager.

The top three skills for an assistant marketing manager include digital marketing, marketing campaigns and project management. The most important skills for an events marketing manager are digital marketing, event planning, and project management.

Assistant marketing manager vs events marketing manager overview

Assistant Marketing ManagerEvents Marketing Manager
Yearly salary$94,094$80,575
Hourly rate$45.24$38.74
Growth rate10%10%
Number of jobs82,527113,348
Job satisfaction--
Most common degreeBachelor's Degree, 75%Bachelor's Degree, 83%
Average age3939
Years of experience1010

What does an assistant marketing manager do?

An assistant marketing manager is primarily responsible for overseeing marketing operations, reaching sales targets and boosting brand awareness. There are also instances where one must coordinate with various marketing staff to develop plans and strategies, utilize knowledge on trends to determine new opportunities, conduct marketing projects and campaigns, and produce sales forecasts from financial data. Furthermore, an assistant marketing manager may perform clerical duties such as delivering progress reports and presentations, managing schedules, and responding to calls and inquiries.

What does an events marketing manager do?

An events marketing manager specializes in overseeing the events marketing operations in a company, aiming to improve brand awareness and reach sales targets. Their responsibilities revolve around developing concepts and strategies, liaising with suppliers and other external agencies, coordinating different departments, and utilizing resources. An events marketing manager may also perform clerical tasks such as producing progress reports, preparing presentations, responding to inquiries and concerns, monitoring the budget, and managing schedules. Furthermore, as a manager, it is essential to lead and encourage the team, all while adhering to each project's deadlines and goals.

Assistant marketing manager vs events marketing manager salary

Assistant marketing managers and events marketing managers have different pay scales, as shown below.

Assistant Marketing ManagerEvents Marketing Manager
Average salary$94,094$80,575
Salary rangeBetween $64,000 And $136,000Between $59,000 And $108,000
Highest paying CityPortsmouth, VASan Francisco, CA
Highest paying stateVirginiaCalifornia
Best paying companyGeneral MotorsMeta
Best paying industryFinanceTechnology

Differences between assistant marketing manager and events marketing manager education

There are a few differences between an assistant marketing manager and an events marketing manager in terms of educational background:

Assistant Marketing ManagerEvents Marketing Manager
Most common degreeBachelor's Degree, 75%Bachelor's Degree, 83%
Most common majorBusinessBusiness
Most common collegeUniversity of GeorgiaUniversity of Georgia

Assistant marketing manager vs events marketing manager demographics

Here are the differences between assistant marketing managers' and events marketing managers' demographics:

Assistant Marketing ManagerEvents Marketing Manager
Average age3939
Gender ratioMale, 39.0% Female, 61.0%Male, 25.4% Female, 74.6%
Race ratioBlack or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage10%10%

Differences between assistant marketing manager and events marketing manager duties and responsibilities

Assistant marketing manager example responsibilities.

  • Develop and manage marketing programs and partner integration for industry marketing in government, healthcare and education markets.
  • Provide product support for customers on internet forums, Facebook and other web sites.
  • Promote and distribute content on YouTube, LinkedIn, Facebook, and other social media platforms.
  • Design and prepare presentations for sales using PowerPoint.
  • Report ROI and post-promotion analysis for all consumer promotions by utilizing syndicate data and financial analysis.
  • Perform ROI analysis to measure and evaluate effectiveness of various programs implement in national and regional accounts.
  • Show more

Events marketing manager example responsibilities.

  • Generate and manage new corporate business for this NYC club/venue.
  • Create a Facebook page to promote the event; raise awareness and lead to a sell out event.
  • Research and negotiate contracts with vendors across the county and manage the formal RFP process from beginning to end.
  • Manage internal communication for Intranet site.
  • Manage and implement CRM, all-client communication strategies and practice-specific communication strategies.
  • Manage CRM program including development and enforcement of internal protocols and database management.
  • Show more

Assistant marketing manager vs events marketing manager skills

Common assistant marketing manager skills
  • Digital Marketing, 9%
  • Marketing Campaigns, 6%
  • Project Management, 6%
  • Strong Project Management, 5%
  • Product Development, 5%
  • SEO, 4%
Common events marketing manager skills
  • Digital Marketing, 7%
  • Event Planning, 6%
  • Project Management, 6%
  • ROI, 6%
  • Event Management, 5%
  • Trade Shows, 5%

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