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Assistant marketing manager vs manager, field marketing

The differences between assistant marketing managers and managers, field marketing can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both an assistant marketing manager and a manager, field marketing. Additionally, an assistant marketing manager has an average salary of $94,094, which is higher than the $93,296 average annual salary of a manager, field marketing.

The top three skills for an assistant marketing manager include digital marketing, marketing campaigns and project management. The most important skills for a manager, field marketing are digital marketing, integrated marketing, and project management.

Assistant marketing manager vs manager, field marketing overview

Assistant Marketing ManagerManager, Field Marketing
Yearly salary$94,094$93,296
Hourly rate$45.24$44.85
Growth rate10%10%
Number of jobs82,527174,371
Job satisfaction--
Most common degreeBachelor's Degree, 75%Bachelor's Degree, 82%
Average age3939
Years of experience1010

What does an assistant marketing manager do?

An assistant marketing manager is primarily responsible for overseeing marketing operations, reaching sales targets and boosting brand awareness. There are also instances where one must coordinate with various marketing staff to develop plans and strategies, utilize knowledge on trends to determine new opportunities, conduct marketing projects and campaigns, and produce sales forecasts from financial data. Furthermore, an assistant marketing manager may perform clerical duties such as delivering progress reports and presentations, managing schedules, and responding to calls and inquiries.

What does a manager, field marketing do?

A field marketing manager oversees a company's field marketing operations, aiming to improve brand awareness and reach sales goals. Their responsibilities primarily revolve around devising marketing strategies, participating in organizing campaigns and trade shows, setting objectives for the team, and monitoring the progress of marketing programs, ensuring they are functioning effectively and efficiently. There are also instances when the manager must address issues and concerns, performing corrective measures when necessary. Furthermore, as a manager, it is essential to lead and encourage the team to reach company goals while implementing the company's policies and regulations.

Assistant marketing manager vs manager, field marketing salary

Assistant marketing managers and managers, field marketing have different pay scales, as shown below.

Assistant Marketing ManagerManager, Field Marketing
Average salary$94,094$93,296
Salary rangeBetween $64,000 And $136,000Between $68,000 And $127,000
Highest paying CityPortsmouth, VACarson City, NV
Highest paying stateVirginiaNevada
Best paying companyGeneral MotorsGoogle
Best paying industryFinanceTechnology

Differences between assistant marketing manager and manager, field marketing education

There are a few differences between an assistant marketing manager and a manager, field marketing in terms of educational background:

Assistant Marketing ManagerManager, Field Marketing
Most common degreeBachelor's Degree, 75%Bachelor's Degree, 82%
Most common majorBusinessBusiness
Most common collegeUniversity of GeorgiaUniversity of Georgia

Assistant marketing manager vs manager, field marketing demographics

Here are the differences between assistant marketing managers' and managers, field marketing' demographics:

Assistant Marketing ManagerManager, Field Marketing
Average age3939
Gender ratioMale, 39.0% Female, 61.0%Male, 47.1% Female, 52.9%
Race ratioBlack or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage10%10%

Differences between assistant marketing manager and manager, field marketing duties and responsibilities

Assistant marketing manager example responsibilities.

  • Develop and manage marketing programs and partner integration for industry marketing in government, healthcare and education markets.
  • Provide product support for customers on internet forums, Facebook and other web sites.
  • Promote and distribute content on YouTube, LinkedIn, Facebook, and other social media platforms.
  • Design and prepare presentations for sales using PowerPoint.
  • Report ROI and post-promotion analysis for all consumer promotions by utilizing syndicate data and financial analysis.
  • Perform ROI analysis to measure and evaluate effectiveness of various programs implement in national and regional accounts.
  • Show more

Manager, field marketing example responsibilities.

  • Lead development and deployment of national programs, campaigns, curriculum, e-mail marketing and CRM platforms.
  • Develop and manage marketing programs and partner integration for industry marketing in government, healthcare and education markets.
  • Design and publish weekly PowerPoint review deck to senior regional leadership and global leadership teams.
  • Serve in marketing support role for Alcatel-Lucent products, solutions and services for Americas' region.
  • Coordinate product launch including all elements from background pictures, specification changes, and PowerPoint presentation.
  • Track and report against MDF spend/promotional campaign effectiveness and update monthly metric tracking/reports.
  • Show more

Assistant marketing manager vs manager, field marketing skills

Common assistant marketing manager skills
  • Digital Marketing, 9%
  • Marketing Campaigns, 6%
  • Project Management, 6%
  • Strong Project Management, 5%
  • Product Development, 5%
  • SEO, 4%
Common manager, field marketing skills
  • Digital Marketing, 9%
  • Integrated Marketing, 8%
  • Project Management, 5%
  • Salesforce, 5%
  • ROI, 5%
  • Marketing Campaigns, 4%

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