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The differences between assistant marketing managers and marketing account managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both an assistant marketing manager and a marketing account manager. Additionally, an assistant marketing manager has an average salary of $94,094, which is higher than the $67,983 average annual salary of a marketing account manager.
The top three skills for an assistant marketing manager include digital marketing, marketing campaigns and project management. The most important skills for a marketing account manager are digital marketing, project management, and email marketing.
| Assistant Marketing Manager | Marketing Account Manager | |
| Yearly salary | $94,094 | $67,983 |
| Hourly rate | $45.24 | $32.68 |
| Growth rate | 10% | 10% |
| Number of jobs | 82,527 | 163,297 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 75% | Bachelor's Degree, 78% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
An assistant marketing manager is primarily responsible for overseeing marketing operations, reaching sales targets and boosting brand awareness. There are also instances where one must coordinate with various marketing staff to develop plans and strategies, utilize knowledge on trends to determine new opportunities, conduct marketing projects and campaigns, and produce sales forecasts from financial data. Furthermore, an assistant marketing manager may perform clerical duties such as delivering progress reports and presentations, managing schedules, and responding to calls and inquiries.
A marketing account manager is the point of contact for both accounts and marketing companies. You are responsible for establishing contact with new accounts and maintaining strong relations with existing ones. This role typically requires you to perform a few tasks, including developing marketing plans and strategies to meet the account's needs, ensuring that the implementation of these strategies runs smoothly, and meeting with representatives to update them on the account's status. You may also be tasked to monitor budgets and revenue and explain to clients about cost factors.
Assistant marketing managers and marketing account managers have different pay scales, as shown below.
| Assistant Marketing Manager | Marketing Account Manager | |
| Average salary | $94,094 | $67,983 |
| Salary range | Between $64,000 And $136,000 | Between $50,000 And $91,000 |
| Highest paying City | Portsmouth, VA | San Francisco, CA |
| Highest paying state | Virginia | Washington |
| Best paying company | General Motors | American Tower |
| Best paying industry | Finance | Energy |
There are a few differences between an assistant marketing manager and a marketing account manager in terms of educational background:
| Assistant Marketing Manager | Marketing Account Manager | |
| Most common degree | Bachelor's Degree, 75% | Bachelor's Degree, 78% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between assistant marketing managers' and marketing account managers' demographics:
| Assistant Marketing Manager | Marketing Account Manager | |
| Average age | 39 | 39 |
| Gender ratio | Male, 39.0% Female, 61.0% | Male, 43.0% Female, 57.0% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |